Launchpad LaunchPad for The Language of Composition (Six Year Access)
Second Edition   ©2013

LaunchPad for The Language of Composition (Six Year Access)

Renee H. Shea (Bowie State University, MD) , Lawrence Scanlon (Brewster High School, NY) , Robin Dissin Aufses (Lycée Français de New York)

  • ISBN-10: 1-4576-1832-X; ISBN-13: 978-1-4576-1832-1; Format: LaunchPad
1. An Introduction to Rhetoric: Using the "Available Means"
          ACTIVITY Understanding Civil Discourse
THE RHETORICAL SITUATION
          Lou Gehrig, Farewell Speech
     Occasion, Context, and Purpose
     The Rhetorical Triangle
          ACTIVITY Analyzing a Rhetorical Situation
     SOAPS
          Albert Einstein, Dear Phyllis, January 24, 1936
          ACTIVITY George W. Bush, September 11th Speech
APPEALS TO ETHOS, LOGOS, AND PATHOS
     Ethos
     Automatic Ethos
          King George VI, The King’s Speech
     Building Ethos
          Judith Ortiz, From The Myth of the Latin Woman: I Just Met a Girl Named Maria
          ACTIVITY Establishing Ethos
     Logos
     Conceding and Refuting
          Alice Waters, From Slow Food Nation
          ACTIVITY George Will, "King Coal: Reigning in China"
     Pathos
          Richard Nixon, from The Checkers Speech
     Images and Pathos
          ACLU, The Man on the Left (advertisement)
     Humor and Pathos
          Ruth Marcus, from Crackberry Congress
          ACTIVITY Dwight D. Eisenhower, Order of the Day
     Combining Ethos, Logos, and Pathos
          Toni Morrison, Dear Senator Obama
          ACTIVITY Appealing to Ethos, Logos, and Pathos
RHETORICAL ANALYSIS OF VISUAL TEXTS
          Tom Toles, Rosa Parks (cartoon)
          Activity World Wildlife Fund, Protecting the Future of Nature (advertisement)
DETERMINING EFFECTIVE AND INEFFECTIVE RHETORIC
          Jane Austen, from Pride and Prejudice
          PETA, Feeding Kids Meat Is Child Abuse (advertisement)
          Anne Applebaum, If the Japanese can’t build a safe reactor, who can?
          ACTIVITY Tamar Demby, Alarmist or Alarming Rhetoric? (student essay)
          ACTIVITY Federal Highway Administration, Stop for Pedestrians (advertisement)
          CULMINATING ACTIVITY
               1. The Times, Man Takes First Steps on the Moon
               2. William Safire, In Event of Moon Disaster
               3. Ayn Rand, The July 16, 1969 Launch: A Symbol of Man’s Greatness
               4. Herblock, Transported (cartoon)
GLOSSARY OF RHETORICAL TERMS
2. Close Reading: The Art and Craft of Analysis
ANALYZING STYLE
     A Model Analysis
          Queen Elizabeth I, Speech at Tilbury
          ACTIVITY Looking at Rhetoric and Style
          ACTIVITY Winston Churchill, First Speech to the House of Commons
TALKING WITH THE TEXT
     Asking Questions
          Ralph Ellison, from On Bird, Bird-Watching and Jazz
          ACTIVITY Ralph Ellison, from On Bird, Bird-Watching and Jazz
     Annotating
          Joan Didion, from Los Angeles Notebook
     Using a Graphic Organizer
     From Close Reading to Analysis
          ACTIVITY Virginia Woolf, The Death of the Moth
WRITING A CLOSE ANALYSIS ESSAY
          Groucho Marx, Dear Warner Bros.
     Developing a Thesis Statement
     A Sample Close Analysis Essay
          ACTIVITY Christopher Morley, On Laziness
CLOSE READING A VISUAL TEXT
          Dodge, It’s a big fat juicy cheesebuger in a land of tofu (advertisement)
          ACTIVITY Girl Scouts, What Did You Do Today? (advertisement)
     CULMINATING ACTIVITY
     John F. Kennedy, Inauguration Address, January, 1961
     Eleanor Clift, Inside Kennedy’s Inauguration, 50 Years On
     United States Army Signal Corps, Inauguration of John F. Kennedy (photo)
GLOSSARY OF STYLE ELEMENTS
3. Analyzing Arguments: From Reading to Writing
WHAT IS ARGUMENT?
     Amy Domini, "Why Investing in Fast Food May Be a Good Thing."
          ACTIVITY Finding Common Ground
          Essay in Progress – Selecting a Topic
STAKING A CLAIM
          ACTIVITY Identifying Arguable Statements
     Types of Claims
     Claims of Fact
     Claims of Value
          Roger Ebert, Star Wars
          ACTIVITY Analyzing a Review
     Claim of Policy
          Anna Quindlen, from The C Word in the Hallways
          ACTIVITY The New York Times, Felons and the Right to Vote
          Essay in Progress – Staking a Claim
     From Claim to Thesis
          Closed Thesis Statements
          Open Thesis Statements
          Counterargument Thesis Statements
          ACTIVITY Developing Thesis Statements
          Essay in Progress: Developing a Thesis
PRESENTING EVIDENCE
     Relevant, Accurate, and Sufficient Evidence
     Logical Fallacies
          Fallacies of Relevance
          Fallacies of Accuracy
          Fallacies of Insufficiency
     First-Hand Evidence
          Personal Experience
          Jennifer Oladipo, Why Can’t Environmentalism Be Colorblind?
          Fallacy Alert – Hasty Generalization
          Anecdotes
          Fabiola Santiago, In college, these American citizens are not created equal
          Current Events
          Fareed Zakaria, from When Will We Learn?
     Second-Hand Evidence
          Historical Information
          Samuel Walker, from Hate Speech
          Fallacy Alert - Post Hoc Ergo Propter Hoc
          Expert Opinion
          Peggy Orenstein, from Just a Little Princess
          Fallacy Alert: Appeal to False Authority
          Quantitative Evidence
          Fallacy Alert: Bandwagon Appeal
          ACTIVITY Identifying Logical Fallacies
          ACTIVITY Dana Thomas, Terrors’ Purse Strings
          Essay in Progress – Using Evidence
SHAPING ARGUMENT
     The Classical Oration
          Sandra Day O’Connor and Roy Romer, Not by Math Alone
     Induction and Deduction
          Induction
          Malcolm Gladwell, from Outliers
               Deduction
               Essay in Progress –Shaping an Argument
               Combining Induction and Deduction
               Thomas Jefferson, The Declaration of Independence
               ACTIVITY Elizabeth Cady Stanton, The Declaration of the Rights of Women
     Using the Toulmin Model
          Analyzing Assumptions
          ACTIVITY Identifying Assumptions
          From Reading to Writing
          ACTIVITY Using Argument Templates
ANALYZING VISUAL TEXTS AS ARGUMENTS
     Polyp, The Rat Race (cartoon)
     Alfred Stieglitz, The Steerage (photo)
     ACTIVITY US Postal Service, The Heroes of 2001 (stamp)
     Essay in Progress – Using Visual Evidence
     CULMINATING ACTIVITY
     Tom Toles, Heavy Medal
     Michael Binyon, Comment: absurd decision on Obama makes a mockery of the Nobelpeace prize
GLOSSARY OF ARGUMENT TERMS AND FALLACIES
4. Synthesizing Sources: Entering the Conversation
     ACTIVITY Reflecting on Sources
USING SOURCES TO INFORM AN ARGUMENT
     Laura Hillenbrand, from Seabiscuit
     ACTIVITY Gerald L. Early, from A Level Playing Field
USING SOURCES TO APPEAL TO AN AUDIENCE
     Steven Pinker, from Words Don’t Mean What They Mean
     Steven Pinker, from The Stuff of Thought
     Steven Pinker, from The evolutionary social psychology of off-record indirect speech acts
     ACTIVITY Examining a Columnist
Conversation: Mandatory Community Service
    1. Neil Howe And William Strauss, From Millennials Rising
     2. The Dalton School, Community Service Mission Statement
     3. The Detroit News, Volunteer Work Opens Teen’s Eyes To Nursing
     4. Dennis Chaptman, Study: ‘Resume Padding’ Prevalent In College-Bound Students WhoVolunteer
     5. Arthur Stukas, Mark Snyder, and E. Gil Clary; The Effects Of "Mandatory Volunteerism"On Intentions To Volunteer
     6. Mark Hugo Lopez, From Youth Attitudes Toward Civic Education And Community Service Requirements
WRITING A SYNTHESIS ESSAY
     Identifying the Issues: Recognizing Complexity
     Formulating Your Position
     ACTIVITY Supporting a Thesis
     Framing Quotations
     Integrating Quotations
     ACTIVITY Using Sources Effectively
     Citing Sources
     A Sample Synthesis Essay
     CULMINATING ACTIVITY Conversation: The Dumbest Generation?
          1. Mark Bauerlein, The Dumbest Generation
          2. Sharon Begley, The Dumbest Generation? Don’t Be Dumb
          3. Mizuko Ito, et. al., Living and Leaning with New Media: Summary of Findings from the Digital Youth Project
          4. Nicholas Carr, Is Google Making Us Stupid?
          5. R. Smith Simpson, Are We Getting Our Share of the Best?
          6. Steven Johnson, Your Brain on Video Games
          7. Clive Thompson, The New Literacy
          8. Roz Chast, Shelved (cartoon)
5. Education
Do our schools serve the goals of a true education?
Central Essay
     Francine Prose, I Know Why the Caged Bird Cannot Read
Classic Essay
Ralph Waldo Emerson, from Education
Other Voices
     James Baldwin, A Talk to Teachers
     Kyoko Mori, School
     Sherman Alexie, Superman and Me
    *David Sedaris, Me Talk Pretty One Day
     Margaret Talbot, Best in Class
    *David Foster Wallace, This is Water
Fiction
     Sandra Cisneros, Eleven
Visual Text
     Norman Rockwell, The Spirit of Education
Visual Text
     *Roz Chast, What I Learned
Conversation: The American High School
     Horace Mann, from The Report of the Mass. Board of Education
     Todd Gitlin, The Liberal Arts in an Age of Info-Glut
     Leon Botstein, Let Teen-Agers Try Adulthood
     Edward Koren, Two Scoreboards (cartoon)
    *Diane Ravitch, Stop the Madness
    *Erik Hanushek, U.S. Math Performance in Global Perspective (tables)
    *David Barboza, Shanghai Schools' Approach Pushes Students to Top of Tests
Student Writing
     Argument: Using Personal Experiences as Evidence
Grammar as Rhetoric and Style
     Appositives
Suggestions for Writing
 
6. Community
Central Essay
     Martin Luther King Jr., Letter from Birmingham Jail (with public statement)
Classic Essay
     Henry David Thoreau, Where I Lived, and What I Lived for
Other Voices
     Richard Rodriguez, Aria
    *Ellen Goodman, The Family That Stretches (Together)
     Lori Arviso Alvord, Walking the Path between Worlds
    *Robert D. Putnam, Health and Happiness
    *Dinaw Mengestu, Home at Last
    *Scott Brown, Facebook Friendonomics
    *Malcolm Gladwell, Small Change
Poetry
     Aurora Levins Morales, Child of the Americas
Paired Visual Texts
     *Norman Rockwell, Freedom from Want
     *Roz Chast, The Last Thanksgiving
Visual Text
     *Nissan, The Black Experience Is Everywhere
Conversation: The Individual's Responsibility to the Community
    *Andrew Carnegie, from The Gospel of Wealth
     Bertrand Russell, The Happy Life
     Garrett Hardin, Lifeboat Ethics
     Peter Singer, The Singer Solution to World Poverty
    *Zapiro, World Economic Forum (cartoon)
    *Christian Science Monitor, Warren Buffett, Bill Gates, and the Billionaire Challenge
    *Der Spiegel, Negative Reaction to Charity Campaign
Student Writing
     Synthesis: Incorporating Sources into a Revision
Grammar as Rhetoric and Style
     Parallel Structures
Suggestions for Writing
 
7. The Economy
Central Essay
     Barbara Ehrenreich, from Serving in Florida
Classic Essay
     Jonathan Swift, A Modest Proposal
Other Voices
    *John Ruskin, from The Roots of Honor
     Booker T. Washington, from The Atlanta Exposition Address
    *Lars Eighner, Dumpster Diving
    *Eric Schlosser, In the Strawberry Fields
    *Stephen J. Dubner & Steven D. Levitt, What the Bagel Man Saw
    *Matthew Crawford, The Case for Working with Your Hands
    *Fareed Zakaria, How to Restore the American Dream
Poetry
     *Marge Piercy, To Be of Use
Visual Text
     Jeff Parker, The Great GAPsby Society
Visual Text
     *Tom Tomorrow, A "Handy" Guide to the Housing Market
Conversation: Materialism in American Culture
    *Henry David Thoreau, from Economy
    *John Kenneth Galbraith, from Consumer Behavior and the Dependence Effect
    *Phyllis Rose, Shopping and Other Spiritual Adventures in America Today
    *Wendell Berry, Waste
    *Juliet Schor, from The New Politics of Consumption
    *Joan Smith, Shop Happy
    *Virginia Postrel, In Praise of Chain Stores
    *Scott DeCarlo, Forbes Price Index of Luxury Goods (table)
Student Writing
     Rhetorical Analysis: Analyzing a Prose Passage
Grammar as Rhetoric and Style
     Short Simple Sentences and Fragments
Suggestions for Writing
 
8. Gender
Central Essay
     Stephen Jay Gould, Women's Brains
Classic Essay
     Virginia Woolf, Professions for Women
Other Voices
    *Benjamin Franklin, The Speech of Miss Polly Baker
     John and Abigail Adams, Letters
    *Judy Brady, I Want a Wife
    *Brent Staples, Just Walk on By
     Judith Ortiz Cofer, The Myth of the Latin Woman
     Deborah Tannen, There Is No Unmarked Woman
    *Matthias Mehl, Are Women Really More Talkative Than Men?
Poetry
     Marge Piercy, Barbie Doll
Paired Visual Texts
     *Charles LeBrun, Chancellor Seguier at the Entry of Louis XIV into Paris
     *Kehinde Wiley, The Chancellor Seguier on Horseback
Conversation: Defining Masculinity
    *Leonard McCombe, Marlboro Man (photo)
     Paul Theroux, Being a Man
     Gretel Ehrlich, About Men
     Rebecca Walker, Putting down the Gun
     Mark Bauerlein and Sandra Stotsky, Why Johnny Won't Read
     David Brooks, Mind over Muscle
Student Writing: Argument
     Supporting an Assertion
Grammar as Rhetoric and Style
     Pronouns
Suggestions for Writing
 
9. Sports
Central Essay
     Gay Talese, Silent Season of a Hero
Classic Essay
     *Grantland Rice, The Four Horsemen
Other Voices
     Theodore Roosevelt, The Proper Place for Sports
    *Joyce Carol Oates, The Cruelest Sport
     Kris Vervaecke, A Spectator's Notebook
    *Jane Smiley, Barbaro, The Heart in the Winner's Circle
    *Malcolm Gladwell, Offensive Play
    *Rick Reilly, Why I Love My Job
    *Caroline Alexander, The Great Game
Poetry
     Game
Poetry
     John Updike, Ex-Basketball Player
Visual Text
     *New York World, The 12th Man in Any Football Game (cartoon)
Visual Text
     *Sports Illustrated, Yes! (cover)
Conversation: Paying College Athletes
    *Boris Drucker, I'm glad we won... (cartoon)
    *Frank DeFord, Pay Dirt
    *Michael Lewis, Serfs of the Turf
    *Bill Walton, My Priceless Opportunity
    *Michael Wilbon, As Colleges' Greed Grows, So Does the Hypocrisy
    *Steve Weiberg, Despite Criticism, NCAA Takes a Firm Stance on Professionalism
    *NCAA, Why Students Aren't Paid to Play
Student Writing
     Rhetorical Analysis: Comparing Strategies
     Grammar as Rhetoric and Style
     Direct, Precise, and Active Verbs
Suggestions for Writing
 
10. Language
Central Essay
     Amy Tan, Mother Tongue
Classic Essay
     George Orwell, Politics and the English Language
Other Voices
    *Walt Whitman, Slang in America
    *Gloria Anzaldœa, How to Tame a Wild Tongue
     Marjorie Agosin, Always Living in Spanish
    *Firoozeh Dumas, The 'F Word'
    *Charles Krauthammer, In Plain English
    *Steven Pinker, Words Don't Mean What They Mean
Poetry
     Naomi Shihab Nye, For Mohammed Zeid of Gaza, Age 15 & Why I Could Not Accept Your Invitation
Visual Text
     *U.S. Census, Language Use in the U.S.
Visual Text
     *Jim Cummins, The Effects of Bilingualism
Conversation: Politics and the English Language
    *Institute for Propaganda Analysis, How to Detect Propaganda
    *Michiko Kakutani, The Word Police
    *Harper's, Skinning Cats, Nonviolently (table)
    *Mike Lester, NCAA Native American Mascots (cartoon)
     Geoffrey Nunberg, The —ism Schism
     Daniel Okrent, The War of Words: A Dispatch from the Front Lines (with letters to the editor)
    *Frank Luntz, from Words that Work
Student Writing
     Narrating: Reflecting on Personal Exerience
Grammar as Rhetoric and Style
     Concise Diction
Suggestions for Writing
 
11. Popular Culture
*Central Essay
     James McBride, Hip Hop Planet
Classic Essay
     Mark Twain, Corn-pone Opinions
Other Voices
     Scott McCloud, Show and Tell (graphic essay)
     David Denby, High-School Confidential
    *Robin Givhan, An Image a Little Too Carefully Coordinated
     Steven Johnson, Watching TV Makes You Smarter
    *Daniel Harris, Celebrity Bodies
    *Chuck Klosterman, My Zombie, Myself
Poetry
     Hans Ostrom, Emily Dickinson and Elvis Presley in Heaven
Visual Text
     Mark Tansey, The Innocent Eye Test
Visual Text
     *Andy Warhol, Myths
Conversation: Exporting American Pop Culture
    *Thomas Friedman, The Revolution Is U.S.
    *Heather Havrilesky, Besieged by 'Friends'
    *Dierdre Straughan, Who's Dominating Whom?
    *Kwame Anthony Appiah, from The Case for Contamination
    *Josef Joffe, The Perils of Soft Power
    *Joseph Nye, The U.S. Can Reclaim Smart Power
    *Slovakian Fan at World Cup (photo)
Student Writing
     Rhetorical Analysis: Analyzing Satire
Grammar as Rhetoric and Style
     Modifiers
Suggestions for Writing
 
12. The Environment
Central Essay
     Rachel Carson, from Silent Spring
Classic Essay
     Ralph Waldo Emerson, from Nature
Other Voices
    *Aldo Leopold, The Land Ethic
    *Lewis Thomas, Natural Man
    *Bill McKibben, from The End of Nature
     Terry Tempest Williams, The Clan of One-Breasted Women
    *Joy Williams, Save the Whales, Screw the Shrimp
    *E.O. Wilson, from The Future of Life
*Poetry
     *Gerard Manley Hopkins, Inversnaid
Visual Text
     R. Crumb, A Shorty History of America (cartoon)
Visual Text
     *Royal Dutch/Shell, Let's Go (advertisement)
Conversation: Sustainable Eating
    *Peter Menzel, Hungry Planet (photo essay)
    *Michael Pollan, A Naturalist in the Supermarket
    *James McWilliams, The Locavore Myth
    *Jonathan Safran Foer, The American Table and The Global Table
    *Nicolette Hahn Niman, Carnivore's Dilemma
    *Will Allen, A Good Food Manifesto for America
    *A.J. Jacobs, Farm to Table
    *Michael Specter, from Test-Tube Burgers
Student Writing
     Visual Rhetoric: Analyzing a Photo Essay
Grammar as Rhetoric and Style
     Cumulative, Periodic, and Inverted Sentences
Suggestions for Writing
 
13. Politics
Central Essay
     Jamaica Kincaid, On Seeing England for the First Time
Classic Essay
     Henry David Thoreau, On the Duty of Civil Disobedience
Other Voices
    *Abraham Lincoln, The Gettysburg Address
     Virginia Woolf, Thoughts on Peace During an Air Raid
     Chris Hedges, from The Destruction of Culture
    *Sarah Vowell, The Partly Cloudy Patriot
    *Laura Blumenfeld, The Apology
    *Marjane Satrapi, The Veil (geographic memoir)
Fiction
     Tim O'Brien, On the Rainy River
Visual Texts
     Pablo Picasso, Guernica (painting)
     New Yorker, March 17, 2003 (cover)
     Harper's, April 2003 (cover)
Conversation: Colonialism
    *Christopher Columbus, Letter to King Ferdinand
    *King Ferdinand, The Requerimiento
    *Red Jacket, Defense of Native American Religion
     George Orwell, Shooting an Elephant
    *Frantz Fanon, Concerning Violence
     Eavan Boland, In Which the Ancient History I Learn Is Not My Own (poem)
     Chinua Achebe, The Empire Fights Back
     National Park Service, Christiansted (brochure)
Student Writing
     Synthesis: Using Sources to Support an Argument
Grammar as Rhetoric and Style
     Subordination in the Complex Sentence
Suggestions for Writing