Gerald J. Alred
(University of Wisconsin -- Milwaukee)
Charles T. Brusaw
(Sinclair Community College)
Walter E. Oliu
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Quick-reference alphabetical arrangement, helpful topical keys, and a student-friendly index make business-writing topics easy to find. Cross-references throughout the book guide students to related entries.
More than 90 sample documents demonstrate a wide range of effective professional writing models, including formal reports, proposals, résumés, cover letters, blogs, brochures, e-mails, and presentation slides.
Comprehensive discussion of the writing process and in-depth treatment of grammar, usage, and style provide guidance on writing well. Every stage is covered in detail—from research and audience analysis to revision and proofreading. Discussion addresses both independent and collaborative writing.
Up-to-date coverage of workplace technologies gives students the latest advice on adapting to new technologies, interpreting infographics, e-mailing colleagues, conducting online research, creating a professional social media presence, writing for the Web, and more.
Advice, tip boxes, and checklists call attention to recurring features and useful asides. Ethics Notes and Professionalism Notes offer special guidance for handling ethically challenging office scenarios. A list of Commonly Misused Words and Phrases breaks down grammar with accessible language and examples. Writer’s Checklists help students tackle each step of complex tasks like writing collaboratively and evaluating sources.
LaunchPad Solo for Professional Writing lets students explore the full professional possibilities of today’s technologies in clickable, assignable learning sequences. Additional sample documents provide a wide range of effective professional writing models for students to emulate. Tutorials walk students through using online tools to access projects across platforms, design dynamic presentations, develop podcasts, and manage their personal brand. Diagnostics provide opportunities to assess areas for improvement and assign additional exercises based on students’ needs. Pre-built units—including readings, videos, quizzes, and more—are easy to adapt and assign by adding your own materials and mixing them with our high-quality multimedia content and ready-made assessment options, such as LearningCurve adaptive quizzing and Exercise Central. LaunchPad Solo for Professional Writing can be packaged at a significant discount with The Business Writer’s Handbook.
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