Andrea A. Lunsford
John J. Ruszkiewicz
(The University of Texas at Austin)
(Portland State University)
Select a file and click open to view:
For questions or problems with the content, please contact Technical Support at 800-936-6899.
A brief guide establishes key argument concepts, including fallacies of argument; appeals to pathos, ethos, and logos; Toulmin and Rogerian argument; and rhetorical analysis.
A wealth of provocative examples illustrates argument in the real world, from politics and economics to journalism and media.
Bright visuals and a full-color design build students’ knowledge of visual rhetoric, teaching them to recognize distinctions in genre and design
Save money. Affordable, digital options on the Macmillan Learning Student Store
Support. Teaching. Learning. Connecting.