Andrea A. Lunsford
John J. Ruszkiewicz
(The University of Texas at Austin)
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A brief guide establishes key argument concepts, including fallacies of argument; appeals to pathos, ethos, and logos; Toulmin and Rogerian argument; and rhetorical analysis.
A wealth of provocative examples illustrates argument in the real world, from politics and economics to journalism and media.
Five readings chapters in Part 5 illustrate contemporary arguments across the political and social spectrum.
Bright visuals and a full-color design build students’ knowledge of visual rhetoric, teaching them to recognize distinctions in genre and design.
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