Andrea A. Lunsford
John J. Ruszkiewicz
(The University of Texas at Austin)
(Portland State University)
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A clear guide establishes the founding principles of argumentation, including classical and visual rhetoric, logic and fallacies, the syllogism, induction and deduction, Toulmin and Rogerian argument, rhetorical analysis, presentation, and style.
An anthology of five readings chapters provides engrossing and diverse models. Topics such as cultural stereotypes, sustainability, and diversity on campus immerse students in complex arguments with real consequences. Helpful cross-references link the guide to the readings.
A realistic, full-color design presents each reading in the context of its original publication. Students can consider how the genre and design of the various selections—among them, blog posts, op-eds, and scholarly articles—contribute to an argument’s effectiveness.
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