Media & Culture
Eleventh Edition   ©2017

Media & Culture

An Introduction to Mass Communication

Richard Campbell (Miami University of Ohio) , Christopher Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-319-05851-5; ISBN-13: 978-1-319-05851-7; Format: Paper Text

  • Cutting-edge media coverage supported by cutting-edge media with LaunchPad for Media & Culture, Bedford/St. Martins course space that takes advantage of what the Web can do. Access to LaunchPad can be packaged with the text or purchased separately.
    • Video activities in each chapter give students an insider's look at media industries and prompt critical thinking.
    • Our new video tools enable instructors and students to add/embed videos, create video assignments, use time-based comments for discussions, and assess video assignments using rubrics.
    • LearningCurve, our adaptive quizzing system, gives students the personalized extra practice they need to master the concepts, freeing up time in class for meaningful, engaging discussions and activities that build from the basic knowledge in the book.
    • LaunchPad comes with a full e-book, built right in.

    • Richard Campbell's hallmark critical approach to media literacy that introduces students to five stages of the critical thinking and writing process -- description, analysis, interpretation, evaluation, and engagement -- and applies those stages with critical process exercises in each chapter.
    • Fascinating and revealing part-opening infographics that draw connections between different mass media – like how long different media took to reach mass-medium status, and how various digital devices affect our media consumption. These readable, eye-catching stats and facts explore how the media affect our lives.

    Timely digital coverage explaining the convergence happening throughout the media industries, and how these changes continue to affect the media world.