Third Edition   ©2016

Media Essentials

A Brief Introduction

Richard Campbell (Miami University of Ohio) , Christopher R. Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-4576-9376-3; ISBN-13: 978-1-4576-9376-2; Format: Paper Text, 558 pages

LaunchPad for Media Essentials, Bedford's course space that takes advantage of what the Web can do. Prompts in the margins of every chapter direct students to a variety of videos, which offer an insider's look at the media industries and prompt critical thinking about them. More than 40 assignable videos include clips from movies, TV shows, and interviews with media professionals like Amy Goodman, Noam Chomsky, and Junot Diaz, and all are accompanied by thoughtful questions, perfect for media response papers and class discussions. LaunchPad now also includes the new VideoTools, which enables instructors to add videos, create video assignments, use time-based comments for discussions, and assess video assignments using rubrics. Access to LaunchPad can be bundled with a new book at no additional cost.

Media Literacy and Media Convergence case study boxes that go deeper on current and important media issues like cord-cutting, the economics of digital music, gender issues in video games, the ongoing fight for net neutrality, social media marketing, and more – now augmented by more video clips.

Richard Campbell's trademark critical approach to media literacy that introduces students to five stages of the critical thinking and writing process -- description, analysis, interpretation, evaluation, and engagement -- and applies those stages with critical process exercises in each chapter.

Chapter-opening discussions that explore the ongoing transition into digital media, the convergence happening throughout the media industries, and how these changes continue to affect the media world.