Third Edition   ©2016

Media Essentials

A Brief Introduction

Richard Campbell (Miami University of Ohio) , Christopher R. Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-4576-9376-3; ISBN-13: 978-1-4576-9376-2; Format: Paper Text, 558 pages

    New videos on LaunchPad that add clips from movies and TV shows to the site's array of interviews, diversifying and the book's impressive video program while providing concrete examples and discussions of the book's core concepts.

      A revised Chapter 3: Newspapers to Digital Frontiers that merges the chapters on newspapers and journalism into one coherent, comprehensive, forward-looking profile of journalism's future and past.

          Updated industry coverage of all the latest developments in the world of mass media, like Amazon's price wars, the boom in fake news, the shifting economics of streaming music and video content, public relations failures on social media, and the rise of the digital conglomerates.