Third Edition   ©2016

Media Essentials

A Brief Introduction

Richard Campbell (Miami University of Ohio) , Christopher R. Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-4576-9376-3; ISBN-13: 978-1-4576-9376-2; Format: Paper Text, 558 pages

Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.