UPDATED SUMMER 2024
Achieve Writer's Help for Lunsford (1-Term Access; Multi-Course)
Third Edition ©2020 Andrea A. Lunsford Formats: Achieve
As low as C$42.99
As low as C$42.99
Authors
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Andrea A. Lunsford
Andrea Lunsford, Louise Hewlett Nixon Professor of English emerita and former Director of the Program in Writing and Rhetoric at Stanford University, joined the Stanford faculty in 2000. Prior to this appointment, she was Distinguished Professor of English at The Ohio State University (1986-2000) and, before that, Associate Professor and Director of Writing at the University of British Columbia (1977-86) and Associate Professor of English at Hillsborough Community College. A frequent member of the faculty of the Bread Loaf School of English, Andrea earned her B.A. and M.A. degrees from the University of Florida and completed her Ph.D. in English at The Ohio State University (1977). She holds honorary degrees from Middlebury College and The University of Ôrebro.
Andreas scholarly interests include the contributions of women and people of color to rhetorical history, theory, and practice; collaboration and collaborative writing, comics/graphic narratives; translanguaging and style, and technologies of writing. She has written or coauthored many books, including Essays on Classical Rhetoric and Modern Discourse; Singular Texts/Plural Authors: Perspectives on Collaborative Writing; and Reclaiming Rhetorica: Women in the History of Rhetoric, as well as numerous chapters and articles. For Bedford/St. Martin’s, she is the author of The St. Martins Handbook, The Everyday Writer, and EasyWriter; the co-author (with John Ruszkiewicz) of Everything’s an Argument and (with John Ruszkiewicz and Keith Walters) of Everything’s an Argument with Readings; and the co-author (with Lisa Ede) of Writing Together: Collaboration in Theory and Practice. She is also a regular contributor to the Bits teaching blog on Bedford/St. Martin’s English Community site.
Andrea has given presentations and workshops on the changing nature and scope of writing and critical language awareness at scores of North American universities, served as Chair of the Conference on College Composition and Communication, as Chair of the Modern Language Association Division on Writing, and as a member of the MLA Executive Council. In her spare time, she serves on the Board of La Casa Roja’s Next Generation Leadership Network, as Chair of the Kronos Quartet Performing Arts Association--and works diligently if not particularly well in her communal organic garden.
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Stephen A. Bernhardt
Stephen A. Bernhardt is Professor of English and the Andrew B. Kirkpatrick Chair in Writing at the University of Delaware, where he teaches composition, grammar, and technical writing. His professional interests include computers in composition/distance education, writing across the curriculum, professional and technical communication, and visual rhetoric. He has also taught at New Mexico State University and at Southern Illinois University. The author of many journal articles and technical reports, Bernhardt is also the author of Writing at Work (1997) and coeditor of Expanding Literacies: English Teaching and the New Workplace (1998). Bernhardt designed the research plan and reworked content for Writers Help.
Table of Contents
Welcome to Achieve for Writers Help - Lunsford
About Achieve for Writers Help - Lunsford
Using Achieve for Writers Help in your writing course
Instructor resources for Achieve for Writers Help
Diagnostic and Study Plans
Diagnostic and Study Plan for Sentence Grammar
Diagnostic and Study Plan for Style, Punctuation, and Mechanics
Diagnostic and Study Plan for Reading Skills
Diagnostic and Study Plan for Reading Strategies
Writing Assignments
Annotated bibliography
Argument essay
Narrative essay
Researched argument
Rhetorical analysis essay
The Top Twenty: Troubleshooting Your Writing
Writing Processes
Expectations for College Writing
Rhetorical Situations
Prewriting
Planning and Drafting
Developing Paragraphs
Designing for Print and Digital Writing
Reviewing and Revising
Editing and Proofreading
Reflecting to Learn
Working with Others
Critical Thinking and Argument
Reading Critically
Analyzing Arguments
Constructing Arguments
Academic, Professional, and Public Writing
Academic Work in Any Discipline
Writing for the Humanities
Writing for the Social Sciences
Writing for the Natural and Applied Sciences
Writing for Business
Essay Examinations
Presentations
Communicating in Other Media
Portfolios
Writing to Make Something Happen in the World
Research
Preparing for a Research Project
Conducting Research
Evaluating Sources
Planning Quotations, Paraphrases, and Summaries
Integrating Sources
Acknowledging Sources and Avoiding Plagiarism
Writing a Research Project
Documenting sources: MLA Style
Documenting sources: APA Style
Documenting sources: Chicago Style
Documenting sources: CSE Style
Language
Writing across Cultures
Language That Builds Common Ground
Language Variety
Word Choice
Dictionaries and Vocabulary Building
Spelling
Sentence Grammar
Parts of Speech
Parts of Sentences
Nouns and Noun Phrases
Verbs
Pronouns
Adjectives and Adverbs
Prepositions and Prepositional Phrases
Style and Clarity
Concise Writing
Coordination and Subordination
Sentence Variety
Memorable Prose
Confusing Shifts
Parallelism
Comma Splices and Fused Sentences
Fragments
Modifier Placement
Consistent and Complete Structures
Punctuation and Mechanics
Commas
Semicolons
End Punctuation
Apostrophes
Quotation Marks
Other Punctuation Marks
Capital Letters
Abbreviations and Numbers
Italics
Hyphens
Glossaries
Product Updates
Summer 2024 Update:
New! Exclusive Lunsford Content: AI Guides for Instructors and Students.
Boost AI literacy with Using Generative Artificial Intelligence (GenAI) in the Writing Course, a brief resource by Andrea Lunsford that helps college writers understand the opportunities and challenges of AI use in academic settings. Separate instructor and student guides offer support for using AI ethically and responsibly, with assessment to help reinforce concepts. Now available in the Achieve courses for Everything’s an Argument, EasyWriter, Everyday Writer, and Achieve-Writer’s Help-Lunsford.
Third Edition Updates (2020):
A digital experience co-designed with you and for you Achieve for Writer’s Help provides teachers of writing deeper visibility into their students’ writing processes so that they can target feedback to help student writers grow and develop across drafts, across assignments, and across courses. Informed by learning science and hundreds of class tests and interviews with students and instructors, Achieve for Writer’s Help is simple to use, powered by superior content, and accessible wherever writers are.
Writing tools that empower writers and teachers
- A flexible assignment building tool allows instructors to assign ready-made writing prompts, customize the prompts provided, or create their own assignments. Publisher-provided assignments for common types of writing--argument, analysis, researched essay, annotated bibliography, and narrative--include prompts, rubrics, reflection questions, and suggested goals to achieve as students draft.
- Instructor feedback tools. Powerful commenting tools allow instructors to focus their feedback on success criteria and efficiently mark patterns of error. Feedback links to e-book content to provide students with point-of-need support within the context of their own writing.
- A clear assignment journey that involves response, reflection, and revision leads to a concrete action plan for each student writer and fosters independent learning.
- The Revision Plan lets students take ownership of revision planning by helping them turn feedback into strategies to strengthen their writing. Revision planning creates accountability for students and provides instructors with additional insight into how well students understand the feedback they’ve received on their writing.
- Reflection Instructors can choose and customize reflection prompts. Students can communicate their confidence in their writing and articulate the choices they’re making as writers, increasing their rhetorical awareness and promoting the
transfer of skills from draft to draft. Instructors can choose and customize reflection prompts. - Peer review tools, tied to clear and specific goals, help writers build a vocabulary about writing and become critical readers of both their own work and that of their peers.
- Reporting and Insights highlight student engagement, provide opportunities for intervention, and visualize trends in student progress from assignment to assignment. Instructors can easily track what students do with instructor and peer feedback and can use reflection data to understand students’ sentiments about their work in the course.
Diagnostics and study plans
Achieve for Writer’s Help allows instructors to assign diagnostic pre-tests that generate study plans for students based on areas where they need the most improvement. Students will also take a post-test so that they can track their improvement. Instructors can monitor student progress at all stages of the study plan. They can analyze results by roster or by individual student, and they can compare pre- and post-test scores through an intuitive dashboard.
Authors
-
Andrea A. Lunsford
Andrea Lunsford, Louise Hewlett Nixon Professor of English emerita and former Director of the Program in Writing and Rhetoric at Stanford University, joined the Stanford faculty in 2000. Prior to this appointment, she was Distinguished Professor of English at The Ohio State University (1986-2000) and, before that, Associate Professor and Director of Writing at the University of British Columbia (1977-86) and Associate Professor of English at Hillsborough Community College. A frequent member of the faculty of the Bread Loaf School of English, Andrea earned her B.A. and M.A. degrees from the University of Florida and completed her Ph.D. in English at The Ohio State University (1977). She holds honorary degrees from Middlebury College and The University of Ôrebro.
Andreas scholarly interests include the contributions of women and people of color to rhetorical history, theory, and practice; collaboration and collaborative writing, comics/graphic narratives; translanguaging and style, and technologies of writing. She has written or coauthored many books, including Essays on Classical Rhetoric and Modern Discourse; Singular Texts/Plural Authors: Perspectives on Collaborative Writing; and Reclaiming Rhetorica: Women in the History of Rhetoric, as well as numerous chapters and articles. For Bedford/St. Martin’s, she is the author of The St. Martins Handbook, The Everyday Writer, and EasyWriter; the co-author (with John Ruszkiewicz) of Everything’s an Argument and (with John Ruszkiewicz and Keith Walters) of Everything’s an Argument with Readings; and the co-author (with Lisa Ede) of Writing Together: Collaboration in Theory and Practice. She is also a regular contributor to the Bits teaching blog on Bedford/St. Martin’s English Community site.
Andrea has given presentations and workshops on the changing nature and scope of writing and critical language awareness at scores of North American universities, served as Chair of the Conference on College Composition and Communication, as Chair of the Modern Language Association Division on Writing, and as a member of the MLA Executive Council. In her spare time, she serves on the Board of La Casa Roja’s Next Generation Leadership Network, as Chair of the Kronos Quartet Performing Arts Association--and works diligently if not particularly well in her communal organic garden.
-
Stephen A. Bernhardt
Stephen A. Bernhardt is Professor of English and the Andrew B. Kirkpatrick Chair in Writing at the University of Delaware, where he teaches composition, grammar, and technical writing. His professional interests include computers in composition/distance education, writing across the curriculum, professional and technical communication, and visual rhetoric. He has also taught at New Mexico State University and at Southern Illinois University. The author of many journal articles and technical reports, Bernhardt is also the author of Writing at Work (1997) and coeditor of Expanding Literacies: English Teaching and the New Workplace (1998). Bernhardt designed the research plan and reworked content for Writers Help.
Table of Contents
Welcome to Achieve for Writers Help - Lunsford
About Achieve for Writers Help - Lunsford
Using Achieve for Writers Help in your writing course
Instructor resources for Achieve for Writers Help
Diagnostic and Study Plans
Diagnostic and Study Plan for Sentence Grammar
Diagnostic and Study Plan for Style, Punctuation, and Mechanics
Diagnostic and Study Plan for Reading Skills
Diagnostic and Study Plan for Reading Strategies
Writing Assignments
Annotated bibliography
Argument essay
Narrative essay
Researched argument
Rhetorical analysis essay
The Top Twenty: Troubleshooting Your Writing
Writing Processes
Expectations for College Writing
Rhetorical Situations
Prewriting
Planning and Drafting
Developing Paragraphs
Designing for Print and Digital Writing
Reviewing and Revising
Editing and Proofreading
Reflecting to Learn
Working with Others
Critical Thinking and Argument
Reading Critically
Analyzing Arguments
Constructing Arguments
Academic, Professional, and Public Writing
Academic Work in Any Discipline
Writing for the Humanities
Writing for the Social Sciences
Writing for the Natural and Applied Sciences
Writing for Business
Essay Examinations
Presentations
Communicating in Other Media
Portfolios
Writing to Make Something Happen in the World
Research
Preparing for a Research Project
Conducting Research
Evaluating Sources
Planning Quotations, Paraphrases, and Summaries
Integrating Sources
Acknowledging Sources and Avoiding Plagiarism
Writing a Research Project
Documenting sources: MLA Style
Documenting sources: APA Style
Documenting sources: Chicago Style
Documenting sources: CSE Style
Language
Writing across Cultures
Language That Builds Common Ground
Language Variety
Word Choice
Dictionaries and Vocabulary Building
Spelling
Sentence Grammar
Parts of Speech
Parts of Sentences
Nouns and Noun Phrases
Verbs
Pronouns
Adjectives and Adverbs
Prepositions and Prepositional Phrases
Style and Clarity
Concise Writing
Coordination and Subordination
Sentence Variety
Memorable Prose
Confusing Shifts
Parallelism
Comma Splices and Fused Sentences
Fragments
Modifier Placement
Consistent and Complete Structures
Punctuation and Mechanics
Commas
Semicolons
End Punctuation
Apostrophes
Quotation Marks
Other Punctuation Marks
Capital Letters
Abbreviations and Numbers
Italics
Hyphens
Glossaries
Product Updates
Summer 2024 Update:
New! Exclusive Lunsford Content: AI Guides for Instructors and Students.
Boost AI literacy with Using Generative Artificial Intelligence (GenAI) in the Writing Course, a brief resource by Andrea Lunsford that helps college writers understand the opportunities and challenges of AI use in academic settings. Separate instructor and student guides offer support for using AI ethically and responsibly, with assessment to help reinforce concepts. Now available in the Achieve courses for Everything’s an Argument, EasyWriter, Everyday Writer, and Achieve-Writer’s Help-Lunsford.
Third Edition Updates (2020):
A digital experience co-designed with you and for you Achieve for Writer’s Help provides teachers of writing deeper visibility into their students’ writing processes so that they can target feedback to help student writers grow and develop across drafts, across assignments, and across courses. Informed by learning science and hundreds of class tests and interviews with students and instructors, Achieve for Writer’s Help is simple to use, powered by superior content, and accessible wherever writers are.
Writing tools that empower writers and teachers
- A flexible assignment building tool allows instructors to assign ready-made writing prompts, customize the prompts provided, or create their own assignments. Publisher-provided assignments for common types of writing--argument, analysis, researched essay, annotated bibliography, and narrative--include prompts, rubrics, reflection questions, and suggested goals to achieve as students draft.
- Instructor feedback tools. Powerful commenting tools allow instructors to focus their feedback on success criteria and efficiently mark patterns of error. Feedback links to e-book content to provide students with point-of-need support within the context of their own writing.
- A clear assignment journey that involves response, reflection, and revision leads to a concrete action plan for each student writer and fosters independent learning.
- The Revision Plan lets students take ownership of revision planning by helping them turn feedback into strategies to strengthen their writing. Revision planning creates accountability for students and provides instructors with additional insight into how well students understand the feedback they’ve received on their writing.
- Reflection Instructors can choose and customize reflection prompts. Students can communicate their confidence in their writing and articulate the choices they’re making as writers, increasing their rhetorical awareness and promoting the
transfer of skills from draft to draft. Instructors can choose and customize reflection prompts. - Peer review tools, tied to clear and specific goals, help writers build a vocabulary about writing and become critical readers of both their own work and that of their peers.
- Reporting and Insights highlight student engagement, provide opportunities for intervention, and visualize trends in student progress from assignment to assignment. Instructors can easily track what students do with instructor and peer feedback and can use reflection data to understand students’ sentiments about their work in the course.
Diagnostics and study plans
Achieve for Writer’s Help allows instructors to assign diagnostic pre-tests that generate study plans for students based on areas where they need the most improvement. Students will also take a post-test so that they can track their improvement. Instructors can monitor student progress at all stages of the study plan. They can analyze results by roster or by individual student, and they can compare pre- and post-test scores through an intuitive dashboard.
For any kind of writing, all kinds of help.
Writing well is critical to college success. Students are assigned to write in multiple courses, in multiple genres, and for a wide range of purposes and audiences. They need a resource that will be with them through it all. Achieve for Writer’s Help - Lunsford is a powerful online resource developed to meet the writing and research needs of students across disciplines. With trusted content from the widely used Lunsford handbooks, Writer’s Help takes students through first-year writing and beyond.
Achieve for Writer’s Help puts student writing at the center of your course and keeps revision at the core, with a dedicated composition space that guides students through draft, review, source check, and revision steps. Let Achieve do the heavy lifting for you with powerful analytics, pre-built assignments and diagnostics, and adaptive quizzing that make student improvement of writing skills both visible and measurable. Our tools have been built for and with writing instructors to be intuitive and effective so you can Achieve more.
Success Stories
Here are a few examples of how Achieve has helped instructors like you improve student preparedness, enhance their sense of belonging, and achieve course goals they set for themselves.
Prof. Kiandra Johnson, Spelman College
See how the resources in Achieve help you engage students before, during, and after class.
Prof. Jennifer Duncan
Use diagnostics in Achieve for a snapshot into cognitive and non-cognitive factors that may impact your students’ preparedness.
Prof. Ryan Elsenpeter
Here’s why educators who use Achieve would recommend it to their peers.
Related Titles
Looking for instructor resources like Test Banks, Lecture Slides, and Clicker Questions? Request access to Achieve to explore the full suite of instructor resources.
FAQs
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Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
-
-
-
Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
-
-
-
Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
Most Achieve Essentials courses do not include our e-books and adaptive quizzing.
Visit our comparison table for details: https://www.macmillanlearning.com/college/us/digital/achieve/compare
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Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
Achieve Read & Practice only includes our e-book and adaptive quizzing, and does not include instructor resources and assignable assessments. Read & Practice does integrate with LMS.
Visit our comparison table for details: https://www.macmillanlearning.com/college/us/digital/achieve/compare
-
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We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
-
ISBN:9781319509873
Access all your course tools in one place!
FAQs
-
-
Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
-
-
-
Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
-
-
-
If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
-
-
-
Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
-
-
-
Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
Most Achieve Essentials courses do not include our e-books and adaptive quizzing.
Visit our comparison table for details: https://www.macmillanlearning.com/college/us/digital/achieve/compare
-
-
-
Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
Achieve Read & Practice only includes our e-book and adaptive quizzing, and does not include instructor resources and assignable assessments. Read & Practice does integrate with LMS.
Visit our comparison table for details: https://www.macmillanlearning.com/college/us/digital/achieve/compare
-
-
-
We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
-
Achieve Writer's Help for Lunsford (1-Term Access; Multi-Course)
Writing well is critical to college success. Students are assigned to write in multiple courses, in multiple genres, and for a wide range of purposes and audiences. They need a resource that will be with them through it all. Achieve for Writer’s Help - Lunsford is a powerful online resource developed to meet the writing and research needs of students across disciplines. With trusted content from the widely used Lunsford handbooks, Writer’s Help takes students through first-year writing and beyond.
Achieve for Writer’s Help puts student writing at the center of your course and keeps revision at the core, with a dedicated composition space that guides students through draft, review, source check, and revision steps. Let Achieve do the heavy lifting for you with powerful analytics, pre-built assignments and diagnostics, and adaptive quizzing that make student improvement of writing skills both visible and measurable. Our tools have been built for and with writing instructors to be intuitive and effective so you can Achieve more.
Sample Achieve