Introduction to Design and Analysis
Second Edition ©1992 Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Authors
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Geoffrey Keppel
Geoffrey Keppel was Professor Emeritus of psychology at the University of California, Berkeley. During his 47 years at UC Berkeley, Keppel served as dean of social sciences, chair of the Department of Psychology and director of the Institute of Human Learning. His accolades include a Distinguished Teaching Award in 1993 and, at the time of his retirement in 1994, the prestigious Berkeley Citation.
Keppel’s research expanded the understanding of what causes humans to forget. Along with his mentors, UC Berkeley psychologist Leo Postman and Northwestern University psychologist Benton Underwood, Keppel demonstrated that forgetting is the result of interference from a variety of sources, including past memories, various aspects of the current memory, and new memories.
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William H. Saufley
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Howard Tokunaga
Table of Contents
1. Introduction to Experimental Design
2. Preliminary Design Analysis
II. The Analysis of Single-Factor Experiments
3. The Logic of Hypothesis Testing
4. Calculating the F Ratio
5. Evaluating the F Ratio
6. Analytical Comparisons in the Single-Factor Design
7. Estimating Population Means and Effect Size
8. Errors of Hypothesis Testing and Statistical Power
9. Introduction to the Analysis of Factorial Experiments
III. The Analysis of Factoral Designs
10. Analytical Comparisons in the Factorial Design
IV. The Analysis of Within-Subject Designs
11. The Single-Factor Within-Subjects Design
12. The Mixed Within-Subjects Factorial Design
13. The Two-Factor Within-Subjects Design
V. Additional Statistical Procedures
14. Analysis of Categorical Data
15. Correlation and Regression
16. Additional Topics: Nonexperimental Research, Using the Computer, and Areas of Further Study
Appendixes
Glossary
References
Indexes
Product Updates
Authors
-
Geoffrey Keppel
Geoffrey Keppel was Professor Emeritus of psychology at the University of California, Berkeley. During his 47 years at UC Berkeley, Keppel served as dean of social sciences, chair of the Department of Psychology and director of the Institute of Human Learning. His accolades include a Distinguished Teaching Award in 1993 and, at the time of his retirement in 1994, the prestigious Berkeley Citation.
Keppel’s research expanded the understanding of what causes humans to forget. Along with his mentors, UC Berkeley psychologist Leo Postman and Northwestern University psychologist Benton Underwood, Keppel demonstrated that forgetting is the result of interference from a variety of sources, including past memories, various aspects of the current memory, and new memories.
-
William H. Saufley
-
Howard Tokunaga
Table of Contents
1. Introduction to Experimental Design
2. Preliminary Design Analysis
II. The Analysis of Single-Factor Experiments
3. The Logic of Hypothesis Testing
4. Calculating the F Ratio
5. Evaluating the F Ratio
6. Analytical Comparisons in the Single-Factor Design
7. Estimating Population Means and Effect Size
8. Errors of Hypothesis Testing and Statistical Power
9. Introduction to the Analysis of Factorial Experiments
III. The Analysis of Factoral Designs
10. Analytical Comparisons in the Factorial Design
IV. The Analysis of Within-Subject Designs
11. The Single-Factor Within-Subjects Design
12. The Mixed Within-Subjects Factorial Design
13. The Two-Factor Within-Subjects Design
V. Additional Statistical Procedures
14. Analysis of Categorical Data
15. Correlation and Regression
16. Additional Topics: Nonexperimental Research, Using the Computer, and Areas of Further Study
Appendixes
Glossary
References
Indexes
Product Updates
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FAQs
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Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
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Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
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Introduction to Design and Analysis
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