Media Career Guide
Fourteenth Edition ©2025 Sherri Culver; Nichole Harken Formats: E-book
As low as $9.99
As low as $9.99
The student guide to careers and job hunting in today’s media environment
With a focus on getting media-savvy students ready for a career in media, this essential guide offers a current snapshot of job prospects and opportunities in media and communication. The authors take students through the entire process of career planning, from first considering a media-related career, all the way through their arrival in the workplace, while offering helpful and practical advice and strategies along the way.
Available as an e-book, the guide can be purchased on its own, or can be accessed as part of the Achieve for Media & Culture 14e by Richard Campbell, Christopher R. Martin, Bettina Fabos, and Ron Becker.
Authors
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Sherri Hope Culver
Sherri Hope Culver is an associate professor of Media Studies & Production at Temple University and serves as Director for the university’s Center for Media and Information Literacy. She also has extensive experience as a television producer and consultant to public media and childrens media companies.
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Nichole Harken
Nichole Zumbach Harken is an Instructor in the Department of Communication and Media at the University of Northern Iowa. She also serves as the Internship Director for the program and has won various teaching awards. Her goal is to help students find their purpose and passion, to nurture those things, and help them realize "its not how smart you are, but how you are smart."
Table of Contents
INTRODUCTION
Considering a Career in Media or Communication
Preparing for a Career in Media
Where and What the Jobs Are
The Search Process
Personal Branding: Cover Letters, Résumés, and Thank-You Notes
The Next Steps: Leaving College and Accepting a Job
Succeeding Once You’re In: Your Internship or First Job
Seize Your Entrepreneurial Spirit
Additional Resources
INDEX
Conclusion
Product Updates
- Fresh examples that reflect the world students live in today
- Fully updated data sources and references
- New and expanded industry coverage, including:
-
- the evolving gig economy of freelance, contract, and influencer work
- current trends and job opportunities in app development
- tips on using generative AI during the job search process
- advice on writing résumés, networking, and negotiating
Authors
-
Sherri Hope Culver
Sherri Hope Culver is an associate professor of Media Studies & Production at Temple University and serves as Director for the university’s Center for Media and Information Literacy. She also has extensive experience as a television producer and consultant to public media and childrens media companies.
-
Nichole Harken
Nichole Zumbach Harken is an Instructor in the Department of Communication and Media at the University of Northern Iowa. She also serves as the Internship Director for the program and has won various teaching awards. Her goal is to help students find their purpose and passion, to nurture those things, and help them realize "its not how smart you are, but how you are smart."
Table of Contents
INTRODUCTION
Considering a Career in Media or Communication
Preparing for a Career in Media
Where and What the Jobs Are
The Search Process
Personal Branding: Cover Letters, Résumés, and Thank-You Notes
The Next Steps: Leaving College and Accepting a Job
Succeeding Once You’re In: Your Internship or First Job
Seize Your Entrepreneurial Spirit
Additional Resources
INDEX
Conclusion
Product Updates
- Fresh examples that reflect the world students live in today
- Fully updated data sources and references
- New and expanded industry coverage, including:
-
- the evolving gig economy of freelance, contract, and influencer work
- current trends and job opportunities in app development
- tips on using generative AI during the job search process
- advice on writing résumés, networking, and negotiating
FAQs
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
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Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
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We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
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ISBN:9781319577049
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FAQs
-
-
Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
-
-
-
Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
-
-
-
If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
-
-
-
Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
-
-
-
We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
-
Media Career Guide
With a focus on getting media-savvy students ready for a career in media, this essential guide offers a current snapshot of job prospects and opportunities in media and communication. The authors take students through the entire process of career planning, from first considering a media-related career, all the way through their arrival in the workplace, while offering helpful and practical advice and strategies along the way.
Available as an e-book, the guide can be purchased on its own, or can be accessed as part of the Achieve for Media & Culture 14e by Richard Campbell, Christopher R. Martin, Bettina Fabos, and Ron Becker.
Select a demo to view:
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