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A Pocket Guide to Public Speaking
Seventh Edition ©2023 Dan O'Hair; Hannah Rubenstein; Rob Stewart Formats: Digital & Print
As low as $29.99
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- Teaching Resources
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Authors
-
Dan O'Hair
Dan O’Hair is professor of communication in the Department of Communication at the University of Kentucky. He is past presidential professor in the Department of Communication at the University of Oklahoma and past president of the National Communication Association. He is coauthor or co-editor of 24 communication texts and scholarly volumes and has published more than ninety research articles and chapters in dozens of communication, psychology, and health journals and books. He is a frequent presenter at national and international communication conferences and is on the editorial boards of various journals.
-
Hannah Rubenstein
Hannah Rubenstein is a writer, editor, and part-time college instructor who has used her academic training in communication (MA, Fairfield University) to guide her collaborations on A Pocket Guide to Public Speaking, A Speakers Guidebook, Public Speaking: Challenges and Choices, and other successful college texts. She heads her own communication firm, Hedgehog Productions, and teaches the basic public speaking course at University of Bridgeport and other Connecticut colleges.
-
Rob Stewart
Rob Stewart is the Senior Vice Provost and professor of communication studies at Texas Tech University. He is coauthor of A Speakers Guidebook, and five editions of A Pocket Guide to Public Speaking, and has published more than 30 articles and book chapters.
Table of Contents
Contents
Part 1 • Getting Started
1. Becoming a Public Speaker
Gain a Vital Life Skill
The Classical Roots of Public Speaking
Learning to Speak in Public
Public Speaking as a Form of Communication
Public Speaking as an Interactive Communication Process
2. From A to Z: Overview of a Speech
Analyze the Audience
Select a Topic
Determine the Speech Purpose
Compose a Thesis Statement
Develop the Main Points
Separate the Speech into Its Major Parts
Outline the Speech
Consider Presentation Aids
Practice Delivering the Speech
3. Managing Speech Anxiety
Identify What Makes You Anxious
Pinpoint the Onset of Anxiety
Use Proven Strategies to Build Your Confidence
Activate the Relaxation Response
Use Movement to Minimize Anxiety
Learn from Feedback
4. Listeners and Speakers
Recognize the Centrality of Listening
Recognize that We Listen Selectively
Anticipate Obstacles to Listening
Practice Active Listening
Strive for the Open and Respectful Exchange of Ideas
Evaluate Evidence and Reasoning
Offer Constructive and Compassionate Criticism
5. Ethical Public Speaking
Demonstrate Competence and Character
Respect Your Listeners’ Values
Contribute to Positive Public Discourse
Use Your Rights of Free Speech Responsibly
Observe Ethical Ground Rules
Avoid Plagiarism
Fair Use, Copyright, and Ethical Speaking
Part 2 • Development
6. Analyzing the Audience
Adapt to Audience Psychology: Who Are Your Listeners?
Adapt Your Message to Audience Demographics
Disability
Adapt to Diverse Audiences
Tools for Learning About Your Audience
Analyze the Speech Setting and Context
7. Selecting a Topic and Purpose
Explore Topics for Your Speech
Identify the General Purpose of Your Speech
Refine the Topic and Purpose
From Source to Speech: Narrowing Your Topic
8. Developing Supporting Material
Offer Examples
Share Stories
Draw on Testimony
Provide Facts and Statistics
9. Finding Credible Sources in Print and Online
Assess Your Research Needs
Use Library Portals to Access Credible Sources
Recognize Propaganda, Misinformation, and Disinformation
Investigate a Mix of Primary and Secondary Sources
From Source to Speech: Evaluating Web Sources
10. Citing Sources in Your Speech
Alert Listeners to Key Source Information
Avoid a Mechanical Delivery
Types of Sources and Sample Oral Citations
Part 3 • Organizing and Outlining
11. Structuring the Speech
Use Main Points to Make Your Claims
Use Supporting Points to Substantiate Your Claims
Pay Close Attention to Coordination and Subordination
Strive for a Unified, Coherent, and Balanced Organization
Use Transitions to Give Direction to the Speech
From Point to Point: Using Transitions to Guide Your Listeners
12. Selecting an Organizational Pattern
Arranging Speech Points Chronologically
Arranging Speech Points Using a Spatial Pattern
Arranging Speech Points Using a Causal (Cause-Effect) Pattern
Arranging Speech Points Using a Problem-Solution Pattern
Arranging Speech Points Topically
Arranging Speech Points Using a Narrative Pattern
13. Creating Working and Speaking Outlines
Plan on Creating Two Outlines
Create a Working Outline First
Prepare a Speaking Outline for Delivery
Part 4 • Starting, Finishing, and Styling
14. Developing the Introduction and Conclusion Preparing the Introduction
Preparing the Conclusion
15. Using Language
Use an Oral Style
Choose Concrete Language and Vivid Imagery
Choose Words that Build Credibility
Choose Language that Creates a Lasting Impression
Part 5 • Delivery
16. Methods of Delivery
Keys to Effective Delivery
Select a Method of Delivery
17. Your Voice in Delivery
Adjust Your Speaking Volume
Vary Your Intonation
Adjust Your Speaking Rate
Use Strategic Pauses
Strive for Vocal Variety
Carefully Pronounce and Articulate Words
Use Dialect (Language Variation) Strategically
18. Your Body in Delivery
Pay Attention to Body Language
Practice the Delivery
From Weak to Confident Delivery: Enhancing Your Delivery with Body Language
Part 6 • Presentation Aids
19. Speaking with Presentation Aids
Select an Appropriate Aid
Options for Showing Presentation Aids
20. Designing Presentation Aids
Keep the Design Simple
Use Design Elements Consistently
Select Appropriate Typeface Styles and Fonts
Use Color Carefully
Consider Subjective Interpretations of Color
21. Using Presentation Software
Give a Speech, Not a Slide Show
Develop a Plan
Avoid Technical Glitches
Find Media for Presentations
From Slide Show to Presentation: Getting Ready to Deliver a Powerpoint, Keynote, or Prezi Presentation
Avoid Copyright Infringement
Part 7 • Types of Speeches
22. Informative Speaking
Use Audience Analysis
Present New and Interesting Information
Look for Ways to Increase Understanding
Subject Matter of Informative Speeches
Decide How to Communicate Your Information
Take Steps to Reduce Confusion
Arrange Points in a Pattern
SAMPLE INFORMATIVE SPEECH: Saundra Dixon, Going Carbon Neutral on Campus
23. Principles of Persuasive Speaking
Persuasive Speeches Appeal to Human Psychology
Classical Persuasive Appeals: Logos, Pathos, and Ethos
Contemporary Persuasive Appeals: Needs and Motivations
24. Constructing the Persuasive Speech
Identify the Nature of Your Claims
Use Convincing Evidence
Select Warrants
Counterarguments: Addressing the Other Side
Avoid Fallacies in Reasoning
Strengthen Your Case with Organization
SAMPLE PERSUASIVE SPEECH: Jacob Hahn, Becoming a Socially Conscious Consumer
SAMPLE PERSUASIVE SPEECH: Greta Thunberg, Keynote Speech, Youth4Climate Summit, Milan, Italy
25. Speaking on Special Occasions
Functions of Special Occasion Speeches
Types of Special Occasion Speeches
SAMPLE SPECIAL OCCASION SPEECH: U.S. Congressman John Lewis, Dedication of National Museum of African American History and Culture
Part 8 • Online, Group, and Business Contexts 000
26. Preparing Online Presentations
Apply Your Knowledge to Face-to-Face Speaking
Plan for the Unique Demands of Online Delivery
Plan the Delivery Mode
Choose an Online Presentation Format
27. Communicating in Groups
Focus on Goals
Plan on Assuming Dual Roles
Center Disagreements around Issues
Resist Groupthink
Adopt an Effective Leadership Style
28. Delivering Group Presentations
Use Group Communication Guidelines
Presenting in Panels, Symposia, and Forums
29. Business and Professional Presentations
Become Familiar with Reports and Proposals
Part 9 • Speaking in Other College Courses
30. Presentations Assigned Across the Curriculum Journal Article Review
Service Learning Presentation
Poster Presentation
Debate
Case Study
Prepare for Different Types of Audiences
31. Presentations in Science and Math Courses
Preparing Effective Presentations in Science and Math
Research Presentation
Field Study Presentation
32. Presentations in Technical and STEM Courses
Preparing Effective Technical Presentations
Engineering Design Review
Architecture Design Review
Request for Funding
33. Presentations in Social Science Courses
Preparing Effective Presentations in the Social Sciences
Review of the Literature Presentation
Program Evaluation Presentation
Policy Proposal Report
34. Presentations in Arts and Humanities Courses
Preparing Effective Arts and Humanities Presentations
Interpreting and Analyzing a Work
Making Comparisons and Contrasts
Engaging in Debates
35. Presentations in Education Courses
Preparing Effective Education Presentations
Delivering a Lecture
Facilitating a Group Activity
Leading a Classroom Discussion
36. Presentations in Nursing and Allied Health Courses Preparing Effective Presentations in Nursing and Allied Health Courses
Evidence-Based Practice Presentation
Clinical Case Study Presentation
Quality Improvement Proposal
Treatment Plan Report
Appendices
A. Citation Guidelines
B. Question-and-Answer Sessions
C. Tips for Non-Native Speakers of English
Glossary
Product Updates
Achieve for A Pocket Guide to Public Speaking
Achieve drives student learning with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, speech videos, LearningCurve adaptive quizzing, learning activities, and extensive instructor resources–all within a new, enhanced technology platform.
A focus on inclusion and accessibility
Inviting all students to see themselves in this guide, the Seventh Edition includes a diverse range of student and professional speakers, and introduces the principle of universal design in easy-to-implement steps in the chapters on audience analysis, delivery, and presentation aids.
A focus on online speaking
Chapter 26 on Preparing Online Presentations provides up-to-date guidance on speaking online, from establishing “e-charisma,” to suggestions on effective lighting, delivery, and digital tools. An interactive "Online Communication Module" (Part 8) in Achieve provides practical advice for students navigating this important topic.
Speeches on topics that matter to students, paired with video in Achieve.
Inspiring speeches, accompanied by video and activities in Achieve, show students how speeches are built. Two of the four speeches are new:
- Swedish activist Greta Thunberg’s “Blah Blah Blah” address at the 2021 Youth4Climate Summit.
- Late U.S. representative and Civil Rights icon John Lewis’ dedication of the National Museum of African American History and Culture.
Authors
-
Dan O'Hair
Dan O’Hair is professor of communication in the Department of Communication at the University of Kentucky. He is past presidential professor in the Department of Communication at the University of Oklahoma and past president of the National Communication Association. He is coauthor or co-editor of 24 communication texts and scholarly volumes and has published more than ninety research articles and chapters in dozens of communication, psychology, and health journals and books. He is a frequent presenter at national and international communication conferences and is on the editorial boards of various journals.
-
Hannah Rubenstein
Hannah Rubenstein is a writer, editor, and part-time college instructor who has used her academic training in communication (MA, Fairfield University) to guide her collaborations on A Pocket Guide to Public Speaking, A Speakers Guidebook, Public Speaking: Challenges and Choices, and other successful college texts. She heads her own communication firm, Hedgehog Productions, and teaches the basic public speaking course at University of Bridgeport and other Connecticut colleges.
-
Rob Stewart
Rob Stewart is the Senior Vice Provost and professor of communication studies at Texas Tech University. He is coauthor of A Speakers Guidebook, and five editions of A Pocket Guide to Public Speaking, and has published more than 30 articles and book chapters.
Table of Contents
Contents
Part 1 • Getting Started
1. Becoming a Public Speaker
Gain a Vital Life Skill
The Classical Roots of Public Speaking
Learning to Speak in Public
Public Speaking as a Form of Communication
Public Speaking as an Interactive Communication Process
2. From A to Z: Overview of a Speech
Analyze the Audience
Select a Topic
Determine the Speech Purpose
Compose a Thesis Statement
Develop the Main Points
Separate the Speech into Its Major Parts
Outline the Speech
Consider Presentation Aids
Practice Delivering the Speech
3. Managing Speech Anxiety
Identify What Makes You Anxious
Pinpoint the Onset of Anxiety
Use Proven Strategies to Build Your Confidence
Activate the Relaxation Response
Use Movement to Minimize Anxiety
Learn from Feedback
4. Listeners and Speakers
Recognize the Centrality of Listening
Recognize that We Listen Selectively
Anticipate Obstacles to Listening
Practice Active Listening
Strive for the Open and Respectful Exchange of Ideas
Evaluate Evidence and Reasoning
Offer Constructive and Compassionate Criticism
5. Ethical Public Speaking
Demonstrate Competence and Character
Respect Your Listeners’ Values
Contribute to Positive Public Discourse
Use Your Rights of Free Speech Responsibly
Observe Ethical Ground Rules
Avoid Plagiarism
Fair Use, Copyright, and Ethical Speaking
Part 2 • Development
6. Analyzing the Audience
Adapt to Audience Psychology: Who Are Your Listeners?
Adapt Your Message to Audience Demographics
Disability
Adapt to Diverse Audiences
Tools for Learning About Your Audience
Analyze the Speech Setting and Context
7. Selecting a Topic and Purpose
Explore Topics for Your Speech
Identify the General Purpose of Your Speech
Refine the Topic and Purpose
From Source to Speech: Narrowing Your Topic
8. Developing Supporting Material
Offer Examples
Share Stories
Draw on Testimony
Provide Facts and Statistics
9. Finding Credible Sources in Print and Online
Assess Your Research Needs
Use Library Portals to Access Credible Sources
Recognize Propaganda, Misinformation, and Disinformation
Investigate a Mix of Primary and Secondary Sources
From Source to Speech: Evaluating Web Sources
10. Citing Sources in Your Speech
Alert Listeners to Key Source Information
Avoid a Mechanical Delivery
Types of Sources and Sample Oral Citations
Part 3 • Organizing and Outlining
11. Structuring the Speech
Use Main Points to Make Your Claims
Use Supporting Points to Substantiate Your Claims
Pay Close Attention to Coordination and Subordination
Strive for a Unified, Coherent, and Balanced Organization
Use Transitions to Give Direction to the Speech
From Point to Point: Using Transitions to Guide Your Listeners
12. Selecting an Organizational Pattern
Arranging Speech Points Chronologically
Arranging Speech Points Using a Spatial Pattern
Arranging Speech Points Using a Causal (Cause-Effect) Pattern
Arranging Speech Points Using a Problem-Solution Pattern
Arranging Speech Points Topically
Arranging Speech Points Using a Narrative Pattern
13. Creating Working and Speaking Outlines
Plan on Creating Two Outlines
Create a Working Outline First
Prepare a Speaking Outline for Delivery
Part 4 • Starting, Finishing, and Styling
14. Developing the Introduction and Conclusion Preparing the Introduction
Preparing the Conclusion
15. Using Language
Use an Oral Style
Choose Concrete Language and Vivid Imagery
Choose Words that Build Credibility
Choose Language that Creates a Lasting Impression
Part 5 • Delivery
16. Methods of Delivery
Keys to Effective Delivery
Select a Method of Delivery
17. Your Voice in Delivery
Adjust Your Speaking Volume
Vary Your Intonation
Adjust Your Speaking Rate
Use Strategic Pauses
Strive for Vocal Variety
Carefully Pronounce and Articulate Words
Use Dialect (Language Variation) Strategically
18. Your Body in Delivery
Pay Attention to Body Language
Practice the Delivery
From Weak to Confident Delivery: Enhancing Your Delivery with Body Language
Part 6 • Presentation Aids
19. Speaking with Presentation Aids
Select an Appropriate Aid
Options for Showing Presentation Aids
20. Designing Presentation Aids
Keep the Design Simple
Use Design Elements Consistently
Select Appropriate Typeface Styles and Fonts
Use Color Carefully
Consider Subjective Interpretations of Color
21. Using Presentation Software
Give a Speech, Not a Slide Show
Develop a Plan
Avoid Technical Glitches
Find Media for Presentations
From Slide Show to Presentation: Getting Ready to Deliver a Powerpoint, Keynote, or Prezi Presentation
Avoid Copyright Infringement
Part 7 • Types of Speeches
22. Informative Speaking
Use Audience Analysis
Present New and Interesting Information
Look for Ways to Increase Understanding
Subject Matter of Informative Speeches
Decide How to Communicate Your Information
Take Steps to Reduce Confusion
Arrange Points in a Pattern
SAMPLE INFORMATIVE SPEECH: Saundra Dixon, Going Carbon Neutral on Campus
23. Principles of Persuasive Speaking
Persuasive Speeches Appeal to Human Psychology
Classical Persuasive Appeals: Logos, Pathos, and Ethos
Contemporary Persuasive Appeals: Needs and Motivations
24. Constructing the Persuasive Speech
Identify the Nature of Your Claims
Use Convincing Evidence
Select Warrants
Counterarguments: Addressing the Other Side
Avoid Fallacies in Reasoning
Strengthen Your Case with Organization
SAMPLE PERSUASIVE SPEECH: Jacob Hahn, Becoming a Socially Conscious Consumer
SAMPLE PERSUASIVE SPEECH: Greta Thunberg, Keynote Speech, Youth4Climate Summit, Milan, Italy
25. Speaking on Special Occasions
Functions of Special Occasion Speeches
Types of Special Occasion Speeches
SAMPLE SPECIAL OCCASION SPEECH: U.S. Congressman John Lewis, Dedication of National Museum of African American History and Culture
Part 8 • Online, Group, and Business Contexts 000
26. Preparing Online Presentations
Apply Your Knowledge to Face-to-Face Speaking
Plan for the Unique Demands of Online Delivery
Plan the Delivery Mode
Choose an Online Presentation Format
27. Communicating in Groups
Focus on Goals
Plan on Assuming Dual Roles
Center Disagreements around Issues
Resist Groupthink
Adopt an Effective Leadership Style
28. Delivering Group Presentations
Use Group Communication Guidelines
Presenting in Panels, Symposia, and Forums
29. Business and Professional Presentations
Become Familiar with Reports and Proposals
Part 9 • Speaking in Other College Courses
30. Presentations Assigned Across the Curriculum Journal Article Review
Service Learning Presentation
Poster Presentation
Debate
Case Study
Prepare for Different Types of Audiences
31. Presentations in Science and Math Courses
Preparing Effective Presentations in Science and Math
Research Presentation
Field Study Presentation
32. Presentations in Technical and STEM Courses
Preparing Effective Technical Presentations
Engineering Design Review
Architecture Design Review
Request for Funding
33. Presentations in Social Science Courses
Preparing Effective Presentations in the Social Sciences
Review of the Literature Presentation
Program Evaluation Presentation
Policy Proposal Report
34. Presentations in Arts and Humanities Courses
Preparing Effective Arts and Humanities Presentations
Interpreting and Analyzing a Work
Making Comparisons and Contrasts
Engaging in Debates
35. Presentations in Education Courses
Preparing Effective Education Presentations
Delivering a Lecture
Facilitating a Group Activity
Leading a Classroom Discussion
36. Presentations in Nursing and Allied Health Courses Preparing Effective Presentations in Nursing and Allied Health Courses
Evidence-Based Practice Presentation
Clinical Case Study Presentation
Quality Improvement Proposal
Treatment Plan Report
Appendices
A. Citation Guidelines
B. Question-and-Answer Sessions
C. Tips for Non-Native Speakers of English
Glossary
Product Updates
Achieve for A Pocket Guide to Public Speaking
Achieve drives student learning with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, speech videos, LearningCurve adaptive quizzing, learning activities, and extensive instructor resources–all within a new, enhanced technology platform.
A focus on inclusion and accessibility
Inviting all students to see themselves in this guide, the Seventh Edition includes a diverse range of student and professional speakers, and introduces the principle of universal design in easy-to-implement steps in the chapters on audience analysis, delivery, and presentation aids.
A focus on online speaking
Chapter 26 on Preparing Online Presentations provides up-to-date guidance on speaking online, from establishing “e-charisma,” to suggestions on effective lighting, delivery, and digital tools. An interactive "Online Communication Module" (Part 8) in Achieve provides practical advice for students navigating this important topic.
Speeches on topics that matter to students, paired with video in Achieve.
Inspiring speeches, accompanied by video and activities in Achieve, show students how speeches are built. Two of the four speeches are new:
- Swedish activist Greta Thunberg’s “Blah Blah Blah” address at the 2021 Youth4Climate Summit.
- Late U.S. representative and Civil Rights icon John Lewis’ dedication of the National Museum of African American History and Culture.
All the public speaking advice you need—in your pocket.
This best-selling brief introduction to public speaking offers practical coverage of topics typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community.
The Seventh Edition has been updated with fresh examples, speeches, and coverage of universal design and presenting online. An effective suite of digital tools in Achieve combines an interactive e-textbook, speech videos, analytics, and LearningCurve adaptive quizzing to support student speakers in one convenient learning program.
Success Stories
Here are a few examples of how Achieve has helped instructors like you improve student preparedness, enhance their sense of belonging, and achieve course goals they set for themselves.
Prof. Kiandra Johnson, Spelman College
See how the resources in Achieve help you engage students before, during, and after class.
Prof. Jennifer Duncan
Use diagnostics in Achieve for a snapshot into cognitive and non-cognitive factors that may impact your students’ preparedness.
Prof. Ryan Elsenpeter
Here’s why educators who use Achieve would recommend it to their peers.
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Dan O'Hair; Hannah Rubenstein; Rob Stewart | Seventh Edition | ©2022 | ISBN:9781319510046
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Dan O'Hair; Hannah Rubenstein; Rob Stewart | Seventh Edition | ©2023 | ISBN:9781319500986
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A Pocket Guide to Public Speaking
This best-selling brief introduction to public speaking offers practical coverage of topics typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community.
The Seventh Edition has been updated with fresh examples, speeches, and coverage of universal design and presenting online. An effective suite of digital tools in Achieve combines an interactive e-textbook, speech videos, analytics, and LearningCurve adaptive quizzing to support student speakers in one convenient learning program.
Select a demo to view:
Sample Achieve