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Introduction to Design and Analysis
A Student's HandbookSecond Edition| ©1992 Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
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Introduction to Design and Analysis
Second Edition| ©1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
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![Cover: Introduction to Design and Analysis, 2nd Edition by Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose](http://prod-cat-files.macmillan.cloud/MediaResources/Jackets/258W/9780716723219.jpg)
Introduction to Design and Analysis
Second Edition| 1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Table of Contents
1. Introduction to Experimental Design
2. Preliminary Design Analysis
II. The Analysis of Single-Factor Experiments
3. The Logic of Hypothesis Testing
4. Calculating the F Ratio
5. Evaluating the F Ratio
6. Analytical Comparisons in the Single-Factor Design
7. Estimating Population Means and Effect Size
8. Errors of Hypothesis Testing and Statistical Power
9. Introduction to the Analysis of Factorial Experiments
III. The Analysis of Factoral Designs
10. Analytical Comparisons in the Factorial Design
IV. The Analysis of Within-Subject Designs
11. The Single-Factor Within-Subjects Design
12. The Mixed Within-Subjects Factorial Design
13. The Two-Factor Within-Subjects Design
V. Additional Statistical Procedures
14. Analysis of Categorical Data
15. Correlation and Regression
16. Additional Topics: Nonexperimental Research, Using the Computer, and Areas of Further Study
Appendixes
Glossary
References
Indexes
![Cover: Introduction to Design and Analysis, 2nd Edition by Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose](http://prod-cat-files.macmillan.cloud/MediaResources/Jackets/258W/9780716723219.jpg)
Introduction to Design and Analysis
Second Edition| 1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Authors
![Headshot of Geoffrey Keppel](http://prod-cat-files.macmillan.cloud/MediaResources/Authors/207W/4265.jpg)
Geoffrey Keppel
Keppel’s research expanded the understanding of what causes humans to forget. Along with his mentors, UC Berkeley psychologist Leo Postman and Northwestern University psychologist Benton Underwood, Keppel demonstrated that forgetting is the result of interference from a variety of sources, including past memories, various aspects of the current memory, and new memories.
![Headshot of William H. Saufley](http://prod-cat-files.macmillan.cloud/MediaResources/Authors/207W/4800.jpg)
William H. Saufley
![Headshot of Howard Tokunaga](http://prod-cat-files.macmillan.cloud/MediaResources/Authors/207W/4303.jpg)
Howard Tokunaga
![Cover: Introduction to Design and Analysis, 2nd Edition by Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose](http://prod-cat-files.macmillan.cloud/MediaResources/Jackets/258W/9780716723219.jpg)
Introduction to Design and Analysis
Second Edition| 1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
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