Microeconomics: Principles for a Changing World
Sixth Edition ©2023 Eric Chiang Formats: Achieve, E-book, Print
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Authors
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Eric Chiang
Eric P. Chiang received his bachelor’s degree in economics from the University of Nevada Las Vegas and his master’s and doctorate in economics from the University of Florida. His first academic position was at New Mexico State University. Currently, Eric is an associate professor and graduate director of the Department of Economics at Florida Atlantic University. Eric also serves as the director of instructional technology for the College of Business.In 2009 Eric was the recipient of Florida Atlantic University’s highest teaching honor, the Distinguished Teacher of the Year Award. Among numerous other teaching awards, he also was named the Stewart Distinguished Professor at the College of Business. He has written over 35 articles in peer-reviewed journals on a range of subjects, including technology spillovers, intellectual property rights, telecommunications, and health care. His research has appeared in leading journals, including the Review of Economics and Statistics, Journal of Technology Transfer, and Southern Economic Journal. He is a frequent presenter at major economics conferences and at universities across the country and around the world.
As an instructor who teaches both face-to-face and online courses, Eric uses a variety of technological tools, including clickers, Web-based polling, lecture capture, and homework management systems to complement his active-learning-style lectures. As an administrator in the College of Business, Eric’s role as director of instructional technology involves assisting instructors with effectively implementing classroom technologies. In this position, Eric also ensures that the quality of online courses meets accreditation standards, including those set by the Association to Advance Collegiate Schools of Business (AACSB).
In addition to his dedication to teaching economic principles and his administrative duties, Eric devotes time to new research in economic education. His current research focuses on student learning outcomes in economics education based on the different methods of instruction in use today. The fifth edition of Economics: Principles for a Changing World embodies Eric’s devotion to economics education and the benefits of adapting to the new, often creative ways in which students learn and instructors teach.
In his spare time, Eric enjoys studying cultures and languages. He has visited all fifty U.S. states and over eighty countries, often taking long jogs in the cities he visits to experience local life to the fullest. A more quirky fact: Eric is a professional mini-golf player, having competed in both the Pro Mini Golf U.S. Open and Masters tournaments. In 2019, he was a contestant on ABC’s extreme mini-golf game show Holey Moley.
Table of Contents
1. Exploring Economics
2. Production, Economic Growth, and Trade
3. Supply and Demand
4. Markets and Government
5. Elasticity
6. Consumer Choice and Demand
7. Production and Costs
8. Perfect Competition
9. Monopoly
10. Monopolistic Competition, Oligopoly, and Game Theory
11. The Labor Market
12. Land, Capital Markets, and Innovation
13. Externalities and Public Goods
14. Network Goods
15. Income Inequality and Poverty
16. International Trade
Product Updates
Teaching large lecture courses, Erika Martinez from University of South Florida uses Chiang's Achieve product and has joined Eric Chiang and Macmillan as a Lead Consultant on the new edition. Erika provided input on the content in Achieve; the instructor resources; and on the content as it related to DEI. She is on Macmillan's Faculty Advisory Board for Achieve for Economics.
Achieve for Chiang’s Economics continues to be enhanced with new online graphing capabilities. Students will be able to engage with live economic models to see how curves, equilibria, and areas shift as inputs change. The above enhancement will improve data literacy, one of the missions of the product
Authors
-
Eric Chiang
Eric P. Chiang received his bachelor’s degree in economics from the University of Nevada Las Vegas and his master’s and doctorate in economics from the University of Florida. His first academic position was at New Mexico State University. Currently, Eric is an associate professor and graduate director of the Department of Economics at Florida Atlantic University. Eric also serves as the director of instructional technology for the College of Business.In 2009 Eric was the recipient of Florida Atlantic University’s highest teaching honor, the Distinguished Teacher of the Year Award. Among numerous other teaching awards, he also was named the Stewart Distinguished Professor at the College of Business. He has written over 35 articles in peer-reviewed journals on a range of subjects, including technology spillovers, intellectual property rights, telecommunications, and health care. His research has appeared in leading journals, including the Review of Economics and Statistics, Journal of Technology Transfer, and Southern Economic Journal. He is a frequent presenter at major economics conferences and at universities across the country and around the world.
As an instructor who teaches both face-to-face and online courses, Eric uses a variety of technological tools, including clickers, Web-based polling, lecture capture, and homework management systems to complement his active-learning-style lectures. As an administrator in the College of Business, Eric’s role as director of instructional technology involves assisting instructors with effectively implementing classroom technologies. In this position, Eric also ensures that the quality of online courses meets accreditation standards, including those set by the Association to Advance Collegiate Schools of Business (AACSB).
In addition to his dedication to teaching economic principles and his administrative duties, Eric devotes time to new research in economic education. His current research focuses on student learning outcomes in economics education based on the different methods of instruction in use today. The fifth edition of Economics: Principles for a Changing World embodies Eric’s devotion to economics education and the benefits of adapting to the new, often creative ways in which students learn and instructors teach.
In his spare time, Eric enjoys studying cultures and languages. He has visited all fifty U.S. states and over eighty countries, often taking long jogs in the cities he visits to experience local life to the fullest. A more quirky fact: Eric is a professional mini-golf player, having competed in both the Pro Mini Golf U.S. Open and Masters tournaments. In 2019, he was a contestant on ABC’s extreme mini-golf game show Holey Moley.
Table of Contents
1. Exploring Economics
2. Production, Economic Growth, and Trade
3. Supply and Demand
4. Markets and Government
5. Elasticity
6. Consumer Choice and Demand
7. Production and Costs
8. Perfect Competition
9. Monopoly
10. Monopolistic Competition, Oligopoly, and Game Theory
11. The Labor Market
12. Land, Capital Markets, and Innovation
13. Externalities and Public Goods
14. Network Goods
15. Income Inequality and Poverty
16. International Trade
Product Updates
Teaching large lecture courses, Erika Martinez from University of South Florida uses Chiang's Achieve product and has joined Eric Chiang and Macmillan as a Lead Consultant on the new edition. Erika provided input on the content in Achieve; the instructor resources; and on the content as it related to DEI. She is on Macmillan's Faculty Advisory Board for Achieve for Economics.
Achieve for Chiang’s Economics continues to be enhanced with new online graphing capabilities. Students will be able to engage with live economic models to see how curves, equilibria, and areas shift as inputs change. The above enhancement will improve data literacy, one of the missions of the product
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Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
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Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
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Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
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Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
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Microeconomics: Principles for a Changing World
Eric Chiang’s new edition of Microeconomics: Principles for a Changing World is an inviting, briefer introduction to economics that celebrates a diverse society while building a strong foundation for learning the fundamentals. In a presentation that reflects the full range of students who take the course, Chiang emphasizes data literacy, and provides a carefully integrated online package of student-focused resources. Students will quickly grasp economics concepts within a changing, global context.
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