The Essential Guide to Rhetoric

The Essential Guide to Rhetoric

Second Edition  ©2018 William M. Keith; Christian O. Lundberg Formats: Print Only

Authors

  • Photo of Betsey Stevenson

    William M. Keith

    William Keith (PhD 1986, University of Texas at Austin) is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author Democracy as Discussion: Adult Civic Education and the American Forum Movement (Lexington Books, 2007) and the forthcoming Public Speaking: Choices for Civic Engagement (Cengage, 2011).

  • Photo of Betsey Stevenson

    Christian O. Lundberg

Table of Contents

Preface
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
     Defining Rhetoric
     Rhetoric in Practice
     The Origins of Rhetoric
     Rhetoric Today
2. Rhetoric and the Audience
     The Audience’s Role
     Classical Strategies for Thinking about Audiences
     Are Audiences Made or Found?
     From Audiences to Publics
     Adapting to Audiences and Publics
     The Role of Language
     Ethics, Audiences, and Publics
3. Situations and Speech Types
     Aristotle’s Three Types of Speeches
     Cicero and the Speaker’s Intent
     Looking beyond Classifications
PART 2  Rhetoric in Action
4. Argument and Persuasion
     Proofs: Ways of Being Persuasive
     Topoi: Tools for Discovering Arguments
     Stock Issues
     Fallacies
     Challenging Traditional Rhetoric’s Focus on Logos
     A Rhetorical Vision of Argument
5. Organization
     Organizational Patterns
     Parts of a Speech
     Sample Speech
6. Style
     Figures
     Tropes
7. Rhetoric in Contemporary Life
     Rhetoric and Public Speaking
     Rhetoric and Online Communication
     Rhetoric and Reasonable Politics
Glossary
Notes
Index

Product Updates

  • A new section on “Figures, Tropes, and Memes” that explains how rhetoric and speech patterns still play a large role in today’s world
  • A reorganization of the “Proofs: Ways of Being Persuasive” section to include, enthymemes and examples to give students understanding beyond the foundation of logos, ethos, and pathos
  • A new section entitled “A Rhetorical Vision of Argument” that includes Stephen Toulmin’s classic model of argument that will helps students better understand real-world applications of argument

Authors

  • Photo of Betsey Stevenson

    William M. Keith

    William Keith (PhD 1986, University of Texas at Austin) is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author Democracy as Discussion: Adult Civic Education and the American Forum Movement (Lexington Books, 2007) and the forthcoming Public Speaking: Choices for Civic Engagement (Cengage, 2011).

  • Photo of Betsey Stevenson

    Christian O. Lundberg

Table of Contents

Preface
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
     Defining Rhetoric
     Rhetoric in Practice
     The Origins of Rhetoric
     Rhetoric Today
2. Rhetoric and the Audience
     The Audience’s Role
     Classical Strategies for Thinking about Audiences
     Are Audiences Made or Found?
     From Audiences to Publics
     Adapting to Audiences and Publics
     The Role of Language
     Ethics, Audiences, and Publics
3. Situations and Speech Types
     Aristotle’s Three Types of Speeches
     Cicero and the Speaker’s Intent
     Looking beyond Classifications
PART 2  Rhetoric in Action
4. Argument and Persuasion
     Proofs: Ways of Being Persuasive
     Topoi: Tools for Discovering Arguments
     Stock Issues
     Fallacies
     Challenging Traditional Rhetoric’s Focus on Logos
     A Rhetorical Vision of Argument
5. Organization
     Organizational Patterns
     Parts of a Speech
     Sample Speech
6. Style
     Figures
     Tropes
7. Rhetoric in Contemporary Life
     Rhetoric and Public Speaking
     Rhetoric and Online Communication
     Rhetoric and Reasonable Politics
Glossary
Notes
Index

Product Updates

  • A new section on “Figures, Tropes, and Memes” that explains how rhetoric and speech patterns still play a large role in today’s world
  • A reorganization of the “Proofs: Ways of Being Persuasive” section to include, enthymemes and examples to give students understanding beyond the foundation of logos, ethos, and pathos
  • A new section entitled “A Rhetorical Vision of Argument” that includes Stephen Toulmin’s classic model of argument that will helps students better understand real-world applications of argument

A compact resource to make rhetoric coverage easy.

The Essential Guide to Rhetoric is a useful tool for students who need a brief, topical introduction to the field of rhetoric. This concise book covers both classic and modern rhetorical theory for students and professors who want to gain a further understanding of rhetoric and its practical applications. This guide provides an easy-to-read, jargon-free look at rhetorical theory and how it can be used to supplement an education in communication and public speaking.

This guide and other guides in the Essential Guide series were developed to complement a wide variety of communication texts and course needs, offering instructors flexible options to add additional content or emphasis areas to their courses. The Essential Guides can be purchased on their own, packaged at a discount with other Bedford/St.Martin’s texts, or used as part of a custom option.

Looking for instructor resources like Test Banks, Lecture Slides, and Clicker Questions? Request access to Achieve to explore the full suite of instructor resources.

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ISBN:9781319094195

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