The Essential Guide to Rhetoric
Second Edition ©2018 William M. Keith; Christian O. Lundberg Formats: Print
As low as $20.99
As low as $20.99
Authors
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William M. Keith
William Keith (PhD 1986, University of Texas at Austin) is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author Democracy as Discussion: Adult Civic Education and the American Forum Movement (Lexington Books, 2007) and the forthcoming Public Speaking: Choices for Civic Engagement (Cengage, 2011).
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Christian O. Lundberg
Table of Contents
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric Today
2. Rhetoric and the Audience
The Audience’s Role
Classical Strategies for Thinking about Audiences
Are Audiences Made or Found?
From Audiences to Publics
Adapting to Audiences and Publics
The Role of Language
Ethics, Audiences, and Publics
3. Situations and Speech Types
Aristotle’s Three Types of Speeches
Cicero and the Speaker’s Intent
Looking beyond Classifications
PART 2 Rhetoric in Action
4. Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
Stock Issues
Fallacies
Challenging Traditional Rhetoric’s Focus on Logos
A Rhetorical Vision of Argument
5. Organization
Organizational Patterns
Parts of a Speech
Sample Speech
6. Style
Figures
Tropes
7. Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Rhetoric and Reasonable Politics
Glossary
Notes
Index
Product Updates
- A new section on “Figures, Tropes, and Memes” that explains how rhetoric and speech patterns still play a large role in today’s world
- A reorganization of the “Proofs: Ways of Being Persuasive” section to include, enthymemes and examples to give students understanding beyond the foundation of logos, ethos, and pathos
- A new section entitled “A Rhetorical Vision of Argument” that includes Stephen Toulmin’s classic model of argument that will helps students better understand real-world applications of argument
Authors
-
William M. Keith
William Keith (PhD 1986, University of Texas at Austin) is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author Democracy as Discussion: Adult Civic Education and the American Forum Movement (Lexington Books, 2007) and the forthcoming Public Speaking: Choices for Civic Engagement (Cengage, 2011).
-
Christian O. Lundberg
Table of Contents
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric Today
2. Rhetoric and the Audience
The Audience’s Role
Classical Strategies for Thinking about Audiences
Are Audiences Made or Found?
From Audiences to Publics
Adapting to Audiences and Publics
The Role of Language
Ethics, Audiences, and Publics
3. Situations and Speech Types
Aristotle’s Three Types of Speeches
Cicero and the Speaker’s Intent
Looking beyond Classifications
PART 2 Rhetoric in Action
4. Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
Stock Issues
Fallacies
Challenging Traditional Rhetoric’s Focus on Logos
A Rhetorical Vision of Argument
5. Organization
Organizational Patterns
Parts of a Speech
Sample Speech
6. Style
Figures
Tropes
7. Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Rhetoric and Reasonable Politics
Glossary
Notes
Index
Product Updates
- A new section on “Figures, Tropes, and Memes” that explains how rhetoric and speech patterns still play a large role in today’s world
- A reorganization of the “Proofs: Ways of Being Persuasive” section to include, enthymemes and examples to give students understanding beyond the foundation of logos, ethos, and pathos
- A new section entitled “A Rhetorical Vision of Argument” that includes Stephen Toulmin’s classic model of argument that will helps students better understand real-world applications of argument
A compact resource to make rhetoric coverage easy.
The Essential Guide to Rhetoric is a useful tool for students who need a brief, topical introduction to the field of rhetoric. This concise book covers both classic and modern rhetorical theory for students and professors who want to gain a further understanding of rhetoric and its practical applications. This guide provides an easy-to-read, jargon-free look at rhetorical theory and how it can be used to supplement an education in communication and public speaking.
This guide and other guides in the Essential Guide series were developed to complement a wide variety of communication texts and course needs, offering instructors flexible options to add additional content or emphasis areas to their courses. The Essential Guides can be purchased on their own, packaged at a discount with other Bedford/St.Martin’s texts, or used as part of a custom option.
Looking for instructor resources like Test Banks, Lecture Slides, and Clicker Questions? Request access to Achieve to explore the full suite of instructor resources.
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FAQs
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Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
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-
-
Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
-
-
-
We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
-
The Essential Guide to Rhetoric
The Essential Guide to Rhetoric is a useful tool for students who need a brief, topical introduction to the field of rhetoric. This concise book covers both classic and modern rhetorical theory for students and professors who want to gain a further understanding of rhetoric and its practical applications. This guide provides an easy-to-read, jargon-free look at rhetorical theory and how it can be used to supplement an education in communication and public speaking.
This guide and other guides in the Essential Guide series were developed to complement a wide variety of communication texts and course needs, offering instructors flexible options to add additional content or emphasis areas to their courses. The Essential Guides can be purchased on their own, packaged at a discount with other Bedford/St.Martin’s texts, or used as part of a custom option.
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