The Essential Guide to Visual Communication
First Edition ©2019 Ryan McGeough Formats: E-book, Print
As low as $9.99
As low as $9.99
Become a critical consumer of visual media
The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives.
Authors
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Ryan McGeough
Table of Contents
Chapter 1: Introduction to Visual Communication
“The More You Know, The More You See”
Sensing
Selecting
Perceiving
Why Study Visual Communication?
Checklist: Understanding Visual Communication
Chapter 2: Visual Composition and Design
The Building Blocks of Visual Communication
Dots
Lines and Shapes
Gestalt
Color
Depth
Motion
Checklist: Understanding Basic Design Principles
Analyzing Visual Communication
Chapter 3: Visual Communication and Technology
Past and Present Visual Communication Technologies
The Printing Press
Photography
Motion Pictures: Movies and Television
Cinema/Movies
Television
Internet and New Media
New Media and Interactivity
Political Effects of the Internet
Conclusion
Checklist: Understanding Visual Communication and Technology
Chapter 4: Visual Rhetoric
Types of Visual Rhetoric
Iconic Images
Image Events
Monuments and Public Memory
Propaganda
Checklist: Understanding Visual Rhetoric
Analyzing Visual Rhetoric
Chapter 5: Visual Culture
Interpreting Visual Communication
Three Types of Signs
Decoding Images
Producing Visual Communication
Framing Images with Words
Altering Symbols
Memes
Checklist: Interpreting Images
Analyzing Visual Culture
References
Index
Product Updates
Authors
-
Ryan McGeough
Table of Contents
Chapter 1: Introduction to Visual Communication
“The More You Know, The More You See”
Sensing
Selecting
Perceiving
Why Study Visual Communication?
Checklist: Understanding Visual Communication
Chapter 2: Visual Composition and Design
The Building Blocks of Visual Communication
Dots
Lines and Shapes
Gestalt
Color
Depth
Motion
Checklist: Understanding Basic Design Principles
Analyzing Visual Communication
Chapter 3: Visual Communication and Technology
Past and Present Visual Communication Technologies
The Printing Press
Photography
Motion Pictures: Movies and Television
Cinema/Movies
Television
Internet and New Media
New Media and Interactivity
Political Effects of the Internet
Conclusion
Checklist: Understanding Visual Communication and Technology
Chapter 4: Visual Rhetoric
Types of Visual Rhetoric
Iconic Images
Image Events
Monuments and Public Memory
Propaganda
Checklist: Understanding Visual Rhetoric
Analyzing Visual Rhetoric
Chapter 5: Visual Culture
Interpreting Visual Communication
Three Types of Signs
Decoding Images
Producing Visual Communication
Framing Images with Words
Altering Symbols
Memes
Checklist: Interpreting Images
Analyzing Visual Culture
References
Index
Product Updates
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FAQs
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Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
-
-
-
If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
-
-
-
Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
-
-
-
We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
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The Essential Guide to Visual Communication
The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives.
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