The Rhetorical Tradition
Third Edition ©2020 Patricia Bizzell; Bruce Herzberg; Robin Reames Formats: E-book, Print
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The essential teaching text and scholarly reference for the field of rhetoric.
The Rhetorical Tradition, the first comprehensive anthology of primary texts covering the history of rhetoric, examines rhetorical theory from classical antiquity through today. Extensive editorial support makes it an essential text for the beginning student as well as the professional scholar.Authors
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Patricia Bizzell
Patricia Bizzell (Ph.D., Rutgers University) is Distinguished Professor Emerita of English at the College of the Holy Cross, where she has served as director of Writing Programs and director of the College Honors Program. She has taught courses in rhetoric theory and practice, womens studies, and composition. In 2013 Bizzell earned an M.A. in Jewish Studies from Hebrew College, where she won a prize for her masters thesis. She has published scholarship on Jewish rhetoric and taught courses on Jewish literature. In 2015-16 she was appointed to the Cardin Chair in the Humanities at Loyola University Maryland. Bizzell has published a collection of essays, Academic Discourse and Critical Consciousness, as well as many articles on basic writing, writing across the curriculum, and rhetorical theory in such journals as College English, College Composition and Communication, PRE/TEXT, and Rhetoric Review. With Bruce Herzberg she has published Negotiating Difference (Bedford/St. Martins), and with Bruce Herzberg and Nedra Reynolds, The Bedford Bibliography for Teachers of Writing, Sixth Edition (Bedford/St. Martins). In 2008, Bizzell won the prestigious Exemplar Award from the Conference on College Composition and Communication, and in 2018 she was elected to be a Fellow of the Rhetoric Society of America.
-
Bruce Herzberg
Bruce Herzberg (Ph.D. Rutgers University) is Professor Emeritus of English and Media Studies at Bentley University, where he has taught speech communication, rhetorical theory, composition, and literature. He has also served as the director of the Expository Writing Program and ESL Program, the Writing across the Curriculum Program, and the Business Communication Program. A regular speaker at the Conference on College Composition and Communication and other conferences, Herzberg has published articles on rhetoric and composition in MLN, Rhetoric Review, Journal of the Council of Writing Program Administrators, JAC, and several anthologies including Contending with Words and The Politics of Writing Instruction. With Patricia Bizzell he has published Negotiating Difference (Bedford/St. Martins), and with Patricia Bizzell and Nedra Reynolds, The Bedford Bibliography for Teachers of Writing, Sixth Edition (Bedford/St. Martins).
-
Robin Reames
Robin Reames (Ph.D., Carnegie Mellon University) is an Associate Professor in the Department of English at the University of Illinois at Chicago. Her work is in rhetorical theory, both past and present, and her research is guided by an interest in the visceral and primordial power of human speech, for which ancient rhetoric serves as a first theory. Her book, Seeming and Being in Plato’s Rhetorical Theory (University of Chicago Press, 2018) examines how Plato used rhetorical theory to forge the primordial distinction between seeming and being—the foundational fissure from which Western metaphysics emerged. She has edited Logos without Rhetoric: The Arts of Language before Plato (University of South Carolina Press, 2017), and her articles have appeared in Rhetorica, Philosophy and Rhetoric, and The Journal of Communication in Religion. Reames teaches graduate and undergraduate courses in contemporary and ancient rhetorical theory, political rhetoric, and writing—as well as courses in literature and literary theory.
Table of Contents
New selections and/or translations are marked with an asterisk
Preface
General Introduction
PART ONE: ANCIENT RHETORIC
Introduction
*Heraclitus, Selected Fragments. Trans. Charles H. Kahn
Gorgias, Encomium of Helen. Trans. George A. Kennedy
*Aspasia, Plato, Menexenus. Trans. Tom Griffith
Anonymous, Dissoi logoi. Trans. Thomas M. Robinson
*Alcidamas, On Those Who Write Written Speeches. Trans. J. V. Muir
*Isocrates, Against the Sophists. Trans. David C. Mirhady
*Isocrates, From Antidosis. Trans. Yun Lee Too
Plato, Gorgias Trans. W. R. M. Lamb
*Plato, Phaedrus. Trans. Alexander Nehamas and Paul Woodruff
Aristotle, From Rhetoric. Trans. W. Rhys Roberts
Anonymous, From Rhetorica ad Herennium. Trans. Harry Caplan
*Cicero, From De inventione. Trans. H. M. Hubbell
*Cicero, From De oratore. Trans. James M. May and Jakob Wisse
Cicero, From Orator. Trans. H. M. Hubbell
Longinus, From On the Sublime. Trans. D. A. Russell
Quintilian, From Institutes of Oratory. Trans. Rev. John Selby Watson
*Hermogenes, From On Stases. Trans. Malcolm Heath
*Philostratus, From Lives of the Sophists. Trans. Wilmer C. Wright
*Philostratus, Letter to Julia Domna. Trans. Robert J. Penella
*Nāgārjuna. From The Dispeller of Disputes. Trans. Jan Westerhoff
PART TWO: MEDIEVAL AND RENAISSANCE RHETORIC
Introduction
*Augustine, De magistro, or Concerning the Teacher. Trans. T. Brian Mooney and Mark Nowacki
*Augustine, From On Christian Doctrine, Trans. J. F. Shaw
*Boethius, From An Overview of the Structure of Rhetoric. Trans. Eleonore Stump
*Bede, On Schemes and Tropes. Trans. G. H. Tanenhaus
* Abū Naşr al-Fārābi, From Book of Rhetoric. Trans. Lahcen E. Ezzaher
*Peter Abelard and Héloïse, Selected Letters. Trans. William Levitan; Neville Chiavoroli and Constant J. Mews
*Anna Comnena, From The Alexiad. Trans. Elizabeth A.S. Dawes
Geoffrey of Vinsauf, From Poetria nova. Trans. Jane Baltzell Kopp
*Thomas of Chobham, From Summa de arte praedicandi. Trans. Rita Copeland and Ineke Sluiter
*Anonymous, From Tria sunt. Trans. Martin Camargo
Christine de Pizan, From The Book of the City of Ladies. Trans. Earl Jeffrey Richards
Christine de Pizan, From The Treasure of the City of Ladies. Trans. Sarah Lawson
*Rabbi Judah Messer Leon, From The Book of the Honeycombs Flow. Trans. Isaac Rabinowitz
*Rudolph Agricola, From De inventione dialectica. Trans. Wayne A. Rebhorn
Desiderius Erasmus, From On Copia: Foundations of the Abundant Style. Trans. Betty I. Knott
*Desiderius Erasmus, From De conscribendis epsitolis. Trans. Charles Fantazzi
*Philipp Melanchthon, The Praise of Eloquence. Trans. Christine Salazar
Baldesar Castiglione, From The Book of the Courtier. Trans. Charles S. Singleton
Peter Ramus, From Arguments in Rhetoric against Quintilian. Trans. Carole Newlands
*Thomas Wilson, From The Art of Rhetoric. Ed. Peter E. Medine
*Cyprian Soarez, S. J., From De arte rhetorica libri tres. Trans. Lawrence J. Flynn
Francis Bacon, From The Advancement of Learning. Ed. Hugh G. Dick
Francis Bacon, From Novum organum. Ed. Hugh G. Dick
PART THREE: MODERN RHETORIC
Introduction
Margaret Fell, Womens Speaking Justified, Proved, and Allowed by the Scriptures
*Madeleine de Scudéry, On Speaking Too Much or Too Little. Trans. Jane Donawerth and Julie Strongson
*Madeleine de Scudéry, Conversation on the Manner of Writing Letters. Trans. Jane Donawerth and Julie Strongson
John Locke, From An Essay Concerning Human Understanding
Mary Astell, From A Serious Proposal to the Ladies Ed. Patricia Springborg
Giambattista Vico, From On the Study Methods of Our Time. Trans. Elio Gianturco
*Giambattista Vico, From The Art of Rhetoric. Trans. Giorgio A. Pinton and Arthur W. Shippee
*David Hume, Of Eloquence
*Adam Smith, From Lectures on Rhetoric and Belles Lettres. Ed. J.C. Bryce
Thomas Sheridan, From A Course of Lectures on Elocution
*John Witherspoon, From Lectures on Eloquence. Ed. Thomas Miller
George Campbell, From The Philosophy of Rhetoric
Hugh Blair, From Lectures on Rhetoric and Belles Lettres. Ed. Linda Ferreira-Buckley and S. Michael Halloran
*Molly Wallace, From The Valedictory Oration of Molly Wallace
*Priscilla Mason, The Salutatory Oration of Priscilla Mason
Gilbert Austin, From Chronomia
Richard Whately, From Elements of Rhetoric
Maria W. Stewart, Lecture Delivered at the Franklin Hall. Ed. Marilyn Richardson
Maria W. Stewart, Mrs. Stewarts Farewell Address to Her Friends in the City of Boston. Ed. Marilyn Richardson
Frederick Douglass, From Narrative of the Life of Frederick Douglass.
Frederick Douglass, From My Bondage and My Freedom
Herbert Spencer, From The Philosophy of Style. Ed. Fred Newton Scott
Alexander Bain, From English Composition and Rhetoric
PART FOUR: CONTEMPORARY RHETORIC
Introduction
Friedrich Nietzsche, On Truth and Lies in a Nonmoral Sense. Trans. Daniel Breazeale
*Gertrude Buck, The Present Status of Rhetorical Theory
I.A. Richards, From The Philosophy of Rhetoric
*Martin Heidegger, The Way to Language. Trans. Peter D. Hertz
Mikhail Bakhtin, From The Problem of Speech Genres. Trans. Vern W. McGee
Kenneth Burke, From A Grammar of Motives
Kenneth Burke, From A Rhetoric of Motives
Kenneth Burke, From Language as Symbolic Action
*J.L. Austin, From How to Do Things with Words
*Chaïm Perelman and Lucie Olbrechts-Tyteca, From The New Rhetoric. Trans. John Wilkinson and Purcell Weaver
Stephen Toulmin, From The Uses of Argument
*Hannah Arendt, From The Human Condition
Richard Weaver, Language is Sermonic
*Jürgen Habermas, From Structural Transformation of the Public Sphere, Trans. Thomas Burger and Frederick Lawrence
Michel Foucault, From The Order of Discourse. Trans. Ian McLeod
*Michel Foucault, From Discourse and Truth. Ed. Henri-Paul Fruchaud and Daniele Lorenzini; Trans. Nancy Luxon
*Jacques Derrida, From Dissemination. Trans. Barbara Johnson
Wayne C. Booth, From Modern Dogma and the Rhetoric of Assent
Hélène Cixous, The Laugh of the Medusa, Trans. Keith Cohen and Paula Cohen
*George Lakoff and Mark Johnson, From Metaphors We Live By
*Walter Ong, From Orality and Literacy
Gloria Anzaldúa, From Borderlands/La frontera
Henry Louis Gates Jr., From The Signifying Monkey
Glossary
Product Updates
Thoroughly updated with 45 new selections and translations. The Rhetorical Tradition has been carefully revised to reflect advances in scholarship since the publication of the second edition in 2000. The third edition includes new selections and translations of works from canonical authors -- from May and Wisse’s translation of Cicero’s De oratore to Foucault’s Discourse and Truth -- as well as selections that offer new perspectives on the history of rhetoric, including Philostratus’s Lives of the Sophists and Letter to Julia Domna, Nāgārjuna’s Refutation of the Opposition, Abū Naşr al-Fārābi’s Book of Rhetoric, and Rabbi Judah Messer Leon’s Book of the Honeycomb’s Flow.
Simplified four-part structure reflects current periodization. The Rhetorical Tradition is now divided into Ancient Rhetoric; Medieval and Renaissance Rhetoric; Modern Rhetoric; and Contemporary Rhetoric—a structure that allows readers and teachers more flexibility while still providing essential historical context.
New coauthor Robin Reames (University of Illinois at Chicago). Reames brings to this edition expertise on the power of speech and its importance to ancient rhetorical theory, drawing new connections between orality and written rhetorical theory throughout. Reames’s research on Plato and the ancient Greeks has informed the thorough revision to Part 1. Furthermore, her focus on the influence of ancient rhetoric on modern theorists in the headnotes and part introductions shows students the continuing relevance of the rhetorical tradition today.
Authors
-
Patricia Bizzell
Patricia Bizzell (Ph.D., Rutgers University) is Distinguished Professor Emerita of English at the College of the Holy Cross, where she has served as director of Writing Programs and director of the College Honors Program. She has taught courses in rhetoric theory and practice, womens studies, and composition. In 2013 Bizzell earned an M.A. in Jewish Studies from Hebrew College, where she won a prize for her masters thesis. She has published scholarship on Jewish rhetoric and taught courses on Jewish literature. In 2015-16 she was appointed to the Cardin Chair in the Humanities at Loyola University Maryland. Bizzell has published a collection of essays, Academic Discourse and Critical Consciousness, as well as many articles on basic writing, writing across the curriculum, and rhetorical theory in such journals as College English, College Composition and Communication, PRE/TEXT, and Rhetoric Review. With Bruce Herzberg she has published Negotiating Difference (Bedford/St. Martins), and with Bruce Herzberg and Nedra Reynolds, The Bedford Bibliography for Teachers of Writing, Sixth Edition (Bedford/St. Martins). In 2008, Bizzell won the prestigious Exemplar Award from the Conference on College Composition and Communication, and in 2018 she was elected to be a Fellow of the Rhetoric Society of America.
-
Bruce Herzberg
Bruce Herzberg (Ph.D. Rutgers University) is Professor Emeritus of English and Media Studies at Bentley University, where he has taught speech communication, rhetorical theory, composition, and literature. He has also served as the director of the Expository Writing Program and ESL Program, the Writing across the Curriculum Program, and the Business Communication Program. A regular speaker at the Conference on College Composition and Communication and other conferences, Herzberg has published articles on rhetoric and composition in MLN, Rhetoric Review, Journal of the Council of Writing Program Administrators, JAC, and several anthologies including Contending with Words and The Politics of Writing Instruction. With Patricia Bizzell he has published Negotiating Difference (Bedford/St. Martins), and with Patricia Bizzell and Nedra Reynolds, The Bedford Bibliography for Teachers of Writing, Sixth Edition (Bedford/St. Martins).
-
Robin Reames
Robin Reames (Ph.D., Carnegie Mellon University) is an Associate Professor in the Department of English at the University of Illinois at Chicago. Her work is in rhetorical theory, both past and present, and her research is guided by an interest in the visceral and primordial power of human speech, for which ancient rhetoric serves as a first theory. Her book, Seeming and Being in Plato’s Rhetorical Theory (University of Chicago Press, 2018) examines how Plato used rhetorical theory to forge the primordial distinction between seeming and being—the foundational fissure from which Western metaphysics emerged. She has edited Logos without Rhetoric: The Arts of Language before Plato (University of South Carolina Press, 2017), and her articles have appeared in Rhetorica, Philosophy and Rhetoric, and The Journal of Communication in Religion. Reames teaches graduate and undergraduate courses in contemporary and ancient rhetorical theory, political rhetoric, and writing—as well as courses in literature and literary theory.
Table of Contents
New selections and/or translations are marked with an asterisk
Preface
General Introduction
PART ONE: ANCIENT RHETORIC
Introduction
*Heraclitus, Selected Fragments. Trans. Charles H. Kahn
Gorgias, Encomium of Helen. Trans. George A. Kennedy
*Aspasia, Plato, Menexenus. Trans. Tom Griffith
Anonymous, Dissoi logoi. Trans. Thomas M. Robinson
*Alcidamas, On Those Who Write Written Speeches. Trans. J. V. Muir
*Isocrates, Against the Sophists. Trans. David C. Mirhady
*Isocrates, From Antidosis. Trans. Yun Lee Too
Plato, Gorgias Trans. W. R. M. Lamb
*Plato, Phaedrus. Trans. Alexander Nehamas and Paul Woodruff
Aristotle, From Rhetoric. Trans. W. Rhys Roberts
Anonymous, From Rhetorica ad Herennium. Trans. Harry Caplan
*Cicero, From De inventione. Trans. H. M. Hubbell
*Cicero, From De oratore. Trans. James M. May and Jakob Wisse
Cicero, From Orator. Trans. H. M. Hubbell
Longinus, From On the Sublime. Trans. D. A. Russell
Quintilian, From Institutes of Oratory. Trans. Rev. John Selby Watson
*Hermogenes, From On Stases. Trans. Malcolm Heath
*Philostratus, From Lives of the Sophists. Trans. Wilmer C. Wright
*Philostratus, Letter to Julia Domna. Trans. Robert J. Penella
*Nāgārjuna. From The Dispeller of Disputes. Trans. Jan Westerhoff
PART TWO: MEDIEVAL AND RENAISSANCE RHETORIC
Introduction
*Augustine, De magistro, or Concerning the Teacher. Trans. T. Brian Mooney and Mark Nowacki
*Augustine, From On Christian Doctrine, Trans. J. F. Shaw
*Boethius, From An Overview of the Structure of Rhetoric. Trans. Eleonore Stump
*Bede, On Schemes and Tropes. Trans. G. H. Tanenhaus
* Abū Naşr al-Fārābi, From Book of Rhetoric. Trans. Lahcen E. Ezzaher
*Peter Abelard and Héloïse, Selected Letters. Trans. William Levitan; Neville Chiavoroli and Constant J. Mews
*Anna Comnena, From The Alexiad. Trans. Elizabeth A.S. Dawes
Geoffrey of Vinsauf, From Poetria nova. Trans. Jane Baltzell Kopp
*Thomas of Chobham, From Summa de arte praedicandi. Trans. Rita Copeland and Ineke Sluiter
*Anonymous, From Tria sunt. Trans. Martin Camargo
Christine de Pizan, From The Book of the City of Ladies. Trans. Earl Jeffrey Richards
Christine de Pizan, From The Treasure of the City of Ladies. Trans. Sarah Lawson
*Rabbi Judah Messer Leon, From The Book of the Honeycombs Flow. Trans. Isaac Rabinowitz
*Rudolph Agricola, From De inventione dialectica. Trans. Wayne A. Rebhorn
Desiderius Erasmus, From On Copia: Foundations of the Abundant Style. Trans. Betty I. Knott
*Desiderius Erasmus, From De conscribendis epsitolis. Trans. Charles Fantazzi
*Philipp Melanchthon, The Praise of Eloquence. Trans. Christine Salazar
Baldesar Castiglione, From The Book of the Courtier. Trans. Charles S. Singleton
Peter Ramus, From Arguments in Rhetoric against Quintilian. Trans. Carole Newlands
*Thomas Wilson, From The Art of Rhetoric. Ed. Peter E. Medine
*Cyprian Soarez, S. J., From De arte rhetorica libri tres. Trans. Lawrence J. Flynn
Francis Bacon, From The Advancement of Learning. Ed. Hugh G. Dick
Francis Bacon, From Novum organum. Ed. Hugh G. Dick
PART THREE: MODERN RHETORIC
Introduction
Margaret Fell, Womens Speaking Justified, Proved, and Allowed by the Scriptures
*Madeleine de Scudéry, On Speaking Too Much or Too Little. Trans. Jane Donawerth and Julie Strongson
*Madeleine de Scudéry, Conversation on the Manner of Writing Letters. Trans. Jane Donawerth and Julie Strongson
John Locke, From An Essay Concerning Human Understanding
Mary Astell, From A Serious Proposal to the Ladies Ed. Patricia Springborg
Giambattista Vico, From On the Study Methods of Our Time. Trans. Elio Gianturco
*Giambattista Vico, From The Art of Rhetoric. Trans. Giorgio A. Pinton and Arthur W. Shippee
*David Hume, Of Eloquence
*Adam Smith, From Lectures on Rhetoric and Belles Lettres. Ed. J.C. Bryce
Thomas Sheridan, From A Course of Lectures on Elocution
*John Witherspoon, From Lectures on Eloquence. Ed. Thomas Miller
George Campbell, From The Philosophy of Rhetoric
Hugh Blair, From Lectures on Rhetoric and Belles Lettres. Ed. Linda Ferreira-Buckley and S. Michael Halloran
*Molly Wallace, From The Valedictory Oration of Molly Wallace
*Priscilla Mason, The Salutatory Oration of Priscilla Mason
Gilbert Austin, From Chronomia
Richard Whately, From Elements of Rhetoric
Maria W. Stewart, Lecture Delivered at the Franklin Hall. Ed. Marilyn Richardson
Maria W. Stewart, Mrs. Stewarts Farewell Address to Her Friends in the City of Boston. Ed. Marilyn Richardson
Frederick Douglass, From Narrative of the Life of Frederick Douglass.
Frederick Douglass, From My Bondage and My Freedom
Herbert Spencer, From The Philosophy of Style. Ed. Fred Newton Scott
Alexander Bain, From English Composition and Rhetoric
PART FOUR: CONTEMPORARY RHETORIC
Introduction
Friedrich Nietzsche, On Truth and Lies in a Nonmoral Sense. Trans. Daniel Breazeale
*Gertrude Buck, The Present Status of Rhetorical Theory
I.A. Richards, From The Philosophy of Rhetoric
*Martin Heidegger, The Way to Language. Trans. Peter D. Hertz
Mikhail Bakhtin, From The Problem of Speech Genres. Trans. Vern W. McGee
Kenneth Burke, From A Grammar of Motives
Kenneth Burke, From A Rhetoric of Motives
Kenneth Burke, From Language as Symbolic Action
*J.L. Austin, From How to Do Things with Words
*Chaïm Perelman and Lucie Olbrechts-Tyteca, From The New Rhetoric. Trans. John Wilkinson and Purcell Weaver
Stephen Toulmin, From The Uses of Argument
*Hannah Arendt, From The Human Condition
Richard Weaver, Language is Sermonic
*Jürgen Habermas, From Structural Transformation of the Public Sphere, Trans. Thomas Burger and Frederick Lawrence
Michel Foucault, From The Order of Discourse. Trans. Ian McLeod
*Michel Foucault, From Discourse and Truth. Ed. Henri-Paul Fruchaud and Daniele Lorenzini; Trans. Nancy Luxon
*Jacques Derrida, From Dissemination. Trans. Barbara Johnson
Wayne C. Booth, From Modern Dogma and the Rhetoric of Assent
Hélène Cixous, The Laugh of the Medusa, Trans. Keith Cohen and Paula Cohen
*George Lakoff and Mark Johnson, From Metaphors We Live By
*Walter Ong, From Orality and Literacy
Gloria Anzaldúa, From Borderlands/La frontera
Henry Louis Gates Jr., From The Signifying Monkey
Glossary
Product Updates
Thoroughly updated with 45 new selections and translations. The Rhetorical Tradition has been carefully revised to reflect advances in scholarship since the publication of the second edition in 2000. The third edition includes new selections and translations of works from canonical authors -- from May and Wisse’s translation of Cicero’s De oratore to Foucault’s Discourse and Truth -- as well as selections that offer new perspectives on the history of rhetoric, including Philostratus’s Lives of the Sophists and Letter to Julia Domna, Nāgārjuna’s Refutation of the Opposition, Abū Naşr al-Fārābi’s Book of Rhetoric, and Rabbi Judah Messer Leon’s Book of the Honeycomb’s Flow.
Simplified four-part structure reflects current periodization. The Rhetorical Tradition is now divided into Ancient Rhetoric; Medieval and Renaissance Rhetoric; Modern Rhetoric; and Contemporary Rhetoric—a structure that allows readers and teachers more flexibility while still providing essential historical context.
New coauthor Robin Reames (University of Illinois at Chicago). Reames brings to this edition expertise on the power of speech and its importance to ancient rhetorical theory, drawing new connections between orality and written rhetorical theory throughout. Reames’s research on Plato and the ancient Greeks has informed the thorough revision to Part 1. Furthermore, her focus on the influence of ancient rhetoric on modern theorists in the headnotes and part introductions shows students the continuing relevance of the rhetorical tradition today.
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Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
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Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
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We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
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The Rhetorical Tradition
The Rhetorical Tradition, the first comprehensive anthology of primary texts covering the history of rhetoric, examines rhetorical theory from classical antiquity through today. Extensive editorial support makes it an essential text for the beginning student as well as the professional scholar.
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