Media & Culture

An Introduction to Mass Communication

Thirteenth Edition

Publication Date: May 01, 2022

Paperback ISBN: 9781319244934

Pages: 592

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Navigating our dynamic digital world

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this edition, Media & Culture digs deeper than ever before into the...
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Brief Contents
1. Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2. The Internet and Digital Media
3. Digital Gaming and the Media Playground

Part 2: Sounds and Images
4. Sound Recording and Popular Music
5. Popular Radio and the Origins of Broadcasting
6. Television: From Broadcasting to Streaming
7. Movies and the Power of Images

Part 3: Words and Pictures
8. Newspapers: The Rise and Decline of Modern Journalism
9. Magazines in the Age of Specialization
10. Books and the Power of Print

Part 4: The Business of Mass Media
11. Advertising and Commercial Culture
12. Public Relations and Framing the Message
13. Media Economics and the Global Marketplace

Part 5: Democratic Expression and the Mass Media
14. The Culture of Journalism: Values, Ethics, and Democracy
15. Media Effects and Cultural Approaches to Research
16. Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News

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Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker | Thirteenth Edition | ©2022 | ISBN:9781319365783

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