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Visuals, outside texts, and Key Context notes engage students
                                                         and enrich the study of challenging rhetoric and argument.

                                                                 Visual Text sections expand rhetorical analysis skills.
                                                           Knowing the importance
                                                    Guided Tour
                                                         of visuals as rhetorical
                                                         texts in college study
                                                         and in society as a           Self-Portrait on the Borderline
                Copyright (c) 2023 Bedford, Freeman & Worth Publishers. Uncorrected proofs have been used for this sample chapter.
                                                                                    between Mexico and the United States
                                                         whole, we feature a        Frida Kahlo
                                                         Visual Texts section in    Visual Text          Frida Kahlo (1907 – 1954)   was the daughter of Guillermo Kahlo, a
                                                         every chapter. Among       German immigrant to Mexico, and Matilde Calderón de Kahlo, a           Lucas Vallecillos/AGE Fotostock
                                                                                    woman of Spanish and indigenous descent. Born in Mexico, Kahlo
                                                         the images are magazine    first traveled to the United States with her husband, Mexican painter
                                                                                    Diego Rivera, in the early 1930s. Over the next few years, the couple
                                                         covers, photographs,       lived in San Francisco, New York City, and Detroit before returning
                                                                                    to Mexico.
                                                         advertisements, murals,       KEY CONTEXT    Kahlo painted  Self-Portrait on the Borderline between Mexico and the United
                   Distributed by Bedford, Freeman & Worth Publishers. Strictly for use with its products. Not for redistribution.
                                                                                    States  while she was living in the United States with her husband, Diego Rivera.
                                                         and paintings. We          States  while she was living in the United States with her husband, Diego Rivera.
                                                         approach these visual        Go                                   9
                                                                                                                          ©2022 Banco de México Diego Rivera Frida Kahlo Museums Trust, Mexico, D.F./Artists Rights Society (ARS), New York;
                                                         texts as we do written       Kehinde Wiley
                                                         ones — rhetorically — encouraging   Best known for his official portrait of President Barack Obama,   Joanne Davidson/Camera Press/Redux Pictures
                                                                                      Kehinde Wiley (b. 1977) is an American artist who was born and
                                                         students to read them closely   raised in Los Angeles, California, and now divides his time between   Visual Texts  /  Kehinde Wiley
                                                                                      New York and Senegal. He earned a BFA from the San Francisco Art
                                                         and ask questions about the   Institute and an MFA from the Yale University School of Art. His work
                                                                                      has been exhibited in museums all over the world.  Like the conservative laborer who spurns the   4
                                                                                      international students and the LGBTQ commu-
                                                         ways artists achieve their   nity. I was none of those things, and professors   idea of “handouts,” my pride was bigger than my
                                                                                      None of that can happen if we keep focusing on
                                                                     $50,000 or more in debt forgiveness, stating that
                                                                                                         6
                                                                                      individual scenarios.
                                                                     he was unwilling to grant relief “for people who   KEY CONTEXT  Kehinde Wiley’s work often updates classical
                                                                                      and other students often assumed from looking
                                                                                                       need. I didn’t know the term “first-generation stu-
                                                         purposes.            have gone to Harvard and Yale and Penn.” (An   portraits, depicting young Black men and women posed as European royalty. His backgrounds
                                                                                        “There are so many dead-end conversations
                                                                                                       dent” and didn’t grasp yet that I had in fact “grown
                                                                                      at me or hearing me speak that I was a middle-
                                                                                      that we can continue to have about student
                                                                     estimated 0.3 percent of borrowers attended Ivy   incorporate design elements from French Rococo style, Islamic architecture, and West African
                                                                                                       up poor” and was still very much “living in poverty.”
                                                                                      class kid with parents sending me money.
                                                                                      debt,” Louise Seamster, a sociologist at the
                                                                     League colleges.)  textile design, among others. Go is a hand-painted, stained-glass ceiling triptych — that is, a work
                                                                                                       The best I could come up with for describing my
                                                                                       To pay my room and board during my fresh-
                                                                                        University of Iowa who studies race and ineq-
                                                                       Biden would like public colleges to be   10  in three parts, a form often used in medieval and Renaissance religious paintings — created for the   Other Voices  /  Sarah Smarsh
                                                                                      man year at college, I worked as a tutor for poor
                                                                                                       situation was that I was a “financially independent
                                                                     tuition- free for families making $125,000 or less,   redesign of New York City’s Penn Station. It depicts young New Yorkers break dancing.
                                                                                      uity, explains. “So we have to ask ourselves,
                                                                                      middle-school kids in nearby Kansas City and
                                                                                                       student” and that “I grew up on a farm.”
                                                                                      how can we talk about this differently?”
                                                                     and community colleges to be free for all. Those   Topeka in the afternoons, as a stage technician   Other Voices  /  Anne Helen Petersen
                                                                 Emphasizing visual analysis: Images with a purpose.     Private Collection Photo ©Christie’s Images/Bridgeman Images
                                                                     are admirable beginnings of a holistic plan
                                                                                      for a performing arts center in the evenings, and
                                                                                             • • •
                                                                                                                     Andrew Moore/The New York Times/Redux
                                                                     for affordable college moving forward, but his
                                                                                      The federal student loans program was concep-
                                                                     proposal to forgive just $10,000 in student debt —     as my dorm’s front-desk attendant overnight.   Among household heads with at least a
                                                                                      During spring break, I was the trail boss for an
                                                           We believe that visual literacy is crucial to being able to understand   bachelor’s degree, household incomes
                                                                     and try to repair income-driven repayment
                                                                                      tualized as an equalizer, a way to allow people
                                                                                                       are higher for those with a parent who is
                                                                                      environmental cleanup crew. I waited tables,
                                                                                      without financial stability to take out small
                                                                       programs, particularly for those in public    too, late-night shifts worth a 45-minute drive to   a college graduate
                                                         and analyze our world, which is why the fourth edition of  The   Median adjusted household income, in 2019 dollars
                                                                                      amounts with low-interest or even subsidized
                                                                     service — reproduces the same fundamental
                                                                                      Kansas City because the tips were better there. I
                                                                                      loans, to get their foot in the door of the
                                                                     misunderstanding of the problem.  knew other kids with jobs but not many who had   A parent with bachelor’s+
                                                         Language of Composition , in addition to the Visual Text sections,   No parent with bachelor’s degree
                                                                       “We’re drowning in the technical details and
                                                                                        American dream. For millions of Americans, it
                                                                                      no choice but to work.
                                                                     neglecting the core moral argument,” Frederick   made college not just accessible but imaginable.   $100,900      1932
                                                                                       There are many complicated reasons why so
                                                         includes visual texts that accompany all of the readings in the book.   All households  65,200
                                                                                      The idea was simple, and not unlike an invest-
                                                                     Wherry, a professor of sociology at Princeton
                                                                                      few people cross a socio-economic divide in any
                                                                              284
                                                                                      ment in, say, a home. Whatever money you took
                                                                     University and the director of the Dignity and   lasting way, but one of the reasons is simple: it is
                                                                                                              58,600
                                                         These images are carefully chosen — each one has a clear, authentic   High school or  49,900
                                                                     Debt Network, told me. Student loans have
                                                                                      out to cover the cost of college, whatever interest
                                                                                      a painful crossing. Those were the hardest years
                                                                                                           less
                                                                                      you ended up paying on the loan as you paid it
                                                                     failed to serve their original function, instead   of my life.  "First-Generation College Graduates Lag Behind Their Peers on Key Economic Outcomes" Pew Research Center,  Washington, D.C. (May 17, 2021) https://www.pewresearch.org/social-trends/2021/05/18/first-generation-college-
                                                         pedagogical purpose. We made it our goal to carefully select images   20  70,500  graduates-lag-behind-their-peers-on-key-economic-outcomes/psdt_05-18-21_parental-education-00-4/
                                                                                      off, all of it would be eclipsed by a so-called
                                                                     working to hollow out the middle class or pre-
                                                                                       When I called home, I heard the familiar
                                                                     vent access to it altogether. Substantive — if not     stories: my 30-year-old cousin didn’t know how   Some college  67,000  06/10/22   4:20 PM
                                                                                      diploma bump. Sure, you were paying off debt.
                                                                             05_sheatlc4e_40925_ch04_170_315_7pp.indd   284
                                                         that inform the reading of a print text, suggest new ideas, or provide   135,800
                                                                                               FPO
                                                                     wholescale — student loan cancellation offers an
                                                                                      But you were also making a lot more money
                                                                                      she’d pay her hospital bills, but she’d survived
                                                                                      than you would have without that degree.
                                                                     opportunity to not only acknowledge how the   colon cancer. At a party Grandma threw at the   Bachelor’s
                                                                                                         degree+

                                                                                        For years, this has been the animating the-
                                                         additional context.  program has misled millions of Americans but   farm, Grandpa’s daughter-in-law rifled through   99,600
                                                                     to begin the long process of restoring access,   unlocked parked cars to steal cash — to buy   Note: Based on household heads ages 22 to 59. Income is adjusted
                                                                                      ory of American student loans. They’re not a
                                                                                                       for household size and scaled to a three-person household, “Some
                                                                     solidity, and racial equity to the middle class.   shortcut to the middle class or a cheat code, but   college” includes those with an associate degree, certi cate, and
                                                                                                       college” includes those with an associate degree, certi cate, and
                                                                                      drugs, my mom speculated — and in the process   those who attended college but did not obtain a degree.
                                                                                                       those who attended college but did not obtain a degree.
                                                                                                                     Andrew Moore/The New York Times/Redux
                                                                                                       Source: Pew Research Center analysis of 2019 Survey of Consume
                                                                                      took my cousin’s last $20. Well, she’d had it, so   Source: Pew Research Center analysis of 2019 Survey of Consumer
                                                                                                       Finances.
                                                                                                       Finances.
                                                                                      she beat the shit out of her while my mom   “First-Generation College Graduates Lag Behind Their Peers on Ke
                                                                                                       “First-Generation College Graduates Lag Behind Their Peers on Key
                                                                                                       Economic Outcomes”
                                                                                      cheered her on and my uncle tried to pull them   Economic Outcomes”
                                                                                                       PEW RESEARCH CENTER
                                                                                                       PEW RESEARCH CENTER
                                                                                      apart. Dad was on a new job site. His wife was
                                                                                             In this image, a demonstrator
                                                                                             wearing a white doctor’s coat
                                                                                      having more health problems, due to painkillers   This graph, cr eated by the Pew Resear ch Center
                                                                                                        This graph, created by the Pew Research Center
                                                                                             holds a sign attesting to the
                                                                                                        in 2019, shows the median adjusted household
                                                                                      that an unscrupulous physician had carelessly   in 2019, shows the median adjusted household
                                                                                             financial burden of becoming a
                                                                                                        income of those ages twenty-two to fifty-nine
                                                                                      prescribed. Bills bills bills.  income of those ages twenty-two to fifty-nine
                                                                                             physician.
                                                                                                        based not only on their own educational
                                                                                       Then I hung up and went to class.  based not only on their own educational
                                                                                            STEFANI REYNOLDS/AFP/Getty Images
                                                                                             How does the photo’s
                                                                                                        attainment but that of their parents as well.
                                                                                                        attainment but that of their parents as well.
                                                                                       Few people knew how much I was struggling   What story does the data in this graph,
                                                                                             message relate to Petersen’s
                                                                                                        What story does the data in this graph,
                                                                                             line of reasoning? Which
                                                                                      both emotionally and financially, because   created by the Pew Research Center, tell?
                                                                                                        created by the Pew Research Center, tell?
                                                                                                        How does it relate to Smarsh’s claim that
                                                                                             version of the “loan journey,”
                                                                                      I didn’t talk to anyone about it or even under-  How does it relate to Smarsh’s claim that
                                                                                             as Petersen calls it, does this
                                                                                                        “There are many complicated reasons why so
                                                                                      stand how bad off I was. Knowing I’d never ask   “There are many complicated reasons why so   1027
                                                                                             image depict, and how might
                                                                                                        few people cross a socio-economic divide in
                                                                                      for it, my high school cheerleading coach mailed   few people cross a socio-economic divide in
                                                                                                        any lasting way, but one of the reasons is
                                                                                                        any lasting way, but one of the reasons is
                                                                                             student loan forgiveness
                                                                                      me $300. I put it in a thank-you card and mailed   simple: it is a painful crossing” (par. 19)?
                                                                                             be fairly applied in such a
                                                                                                        simple: it is a painful crossing” (par. 19)?
                                                                                      it back.  situation?
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               TE-xxxvi                                                                                      Guided Tour
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