COMING SOON 14-March-2025

Media & Culture

An Introduction to Mass Communication

Fourteenth Edition

Publication Date: March 14, 2025

Paperback ISBN: 9781319339715

Navigating Our Dynamic Digital World

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this fourteenth edition, Media & Culture examines the reality of what it means...
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Read and study in the print textbook.

ISBN: 9781319339715
Media & Culture

$150.95

Combine the printed textbook with the online course in Achieve for a blended learning experience. Includes access to e-book and iClicker Student.

ISBN: 9781319598365
Media & Culture 14e & Achieve for Media & Culture (2-Term Access; International Edition)

$165.95

1      Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2      The Internet, Social Media, and AI
3      Digital Gaming and the Media Playground

Part 2: Sounds and Images
4      Sound Recording and Popular Music
5      Popular Radio and the Origins of Broadcasting
6      Television: From Broadcasting to Streaming
7      Movies and Visual Storytelling

Part 3: Words and Pictures
8      Newspapers and Magazines: From Print to Digital Brands
9      Books and the Power of Print

Part 4: Strategic Communication
10    Advertising and Commercial Culture
11    Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media
12    Media Economics and the Global Marketplace
13    The Culture of Journalism: Values, Ethics, and Democracy
14    Why and How to Do Media Research
15    Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News