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Media & Culture

An Introduction to Mass Communication

Fourteenth Edition

Publication Date: March 14, 2025

Paperback ISBN: 9781319339715

Pages: 576

Navigating Our Dynamic Digital World

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this fourteenth edition, Media & Culture examines the reality of what it means...

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1 Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media

2 The Internet, Social Media, and AI

3 Digital Gaming and the Media Playground

Part 2: Sounds and Images

4 Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6 Television: From Broadcasting to Streaming

7 Movies and Visual Storytelling

Part 3: Words and Pictures

8 Newspapers and Magazines: From Print to Digital Brands

9 Books and the Power of Print

Part 4: Strategic Communication

10 Advertising and Commercial Culture

11 Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media

12 Media Economics and the Global Marketplace

13 The Culture of Journalism: Values, Ethics, and Democracy

14 Why and How to Do Media Research

15 Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News

Media & Culture’s hallmark critical approach to media literacy introduces students to five steps of the critical thinking and writing process—description, analysis, interpretation, evaluation, and engagement—and applies those stages with critical process exercises in each chapter and in Achieve.

Media & Culture’s storytelling narrative and cultural approach immerse students in the stories and events that have shaped the media and that have had an impact on our shared culture.

Media & Culture explores key topics related to media economics and democracy, including the significance and impact of multinational media systems, the Telecommunications Act of 1996, net neutrality, and the effects of particular mass media on the nature of democratic life.

Learning tools in every chapter help students find and remember the information they need to know. Bulleted lists at the beginning of every chapter give students a road map to key concepts, Media Literacy and the Critical Process boxes model the five-step critical process, Examining Ethics and Global Village boxes spotlight key ethical and global issues, and Chapter Reviews help students prepare for quizzes and exams.

Achieve courseware for Media & Culture sets the standard for driving student learning in your mass communication course with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, LearningCurve adaptive quizzing, media literacy activities, engaging videos, and extensive instructor resources–all within an enhanced technology platform.

Achieve is Macmillan Learning’s complete online learning system. It houses instructor resources to support teaching and a range of interactive resources and the full ebook to help students succeed in their course. Access to Achieve for instructors is available on this page. Student access to Achieve could be through their institution if the institution has signed a license or as a separate student purchase. The instructor must set up a course for students to benefit from this product.

Fourteenth Edition Updates:

Coverage of AI's rapid growth and change. The AI revolution is here, and Media & Culture takes a balanced and thoughtful look at artificial intelligence’s use and influence across our media environment. With coverage that spans the media industries, the fourteenth edition explores timely topics such as the debut of AI chatbots, deep fakes’ influence on democracy, AI’s impact on the creative community, AI-prompted copyright dilemmas, and more, while interrogating what these developments mean for media and for society as a whole.

In-depth exploration of social media topics. The fourteenth edition includes new and expanded coverage of social media’s role in our world today. Introduced in Chapter 1, examined in detail in Chapter 2, and integrated throughout, coverage spotlights a wide variety of issues and developments in the social media sphere, including AI “friends” on social media apps; the rising influence of BookTok in the publishing world; influencers as advertisers; ongoing issues of social media privacy, fraud, and disinformation; debates about the appropriateness of content moderation; and research on teen social media use and mental health.

A unified newspapers and magazines chapter. The new Chapter 8, “Newspapers and Magazines: From Print to Digital Brands,” joins together the material on newspapers and magazines to better reflect the synergies between these industries and emphasize their current state and future opportunities for growth. (The stand-alone journalism chapter, which is now Chapter 13, is unaffected by this merger.)

Richard Campbell

Richard Campbell is professor emeritus and founding chair of the Department of Media, Journalism, and Film at Miami University, as well as the 2019 recipient of the university’s Benjamin Harrison Medallion for his “Outstanding Contribution to the Education of the Nation.” Campbell is the author of “60 Minutes” and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade, and the Reagan Legacy (1994). He has written for numerous publications, including Columbia Journalism Review, Critical Studies in Mass Communication, and TV Quarterly. Campbell is cocreator of Stats+Stories, a long-running podcast sponsored by Miami University and the American Statistical Association, and winner of the 2021 Communication Award from the Mathematical Association of America. His other projects include the digital Oxford Observer newspaper and Report for Ohio, initiatives aimed at getting more young journalists real-world experience covering under-reported areas in rural and urban communities. He is executive producer of a 2019 documentary on the role that Oxford, Ohio, played in 1964’s Freedom Summer, titled Training for Freedom: How Ordinary People in an Unusual Time and Unlikely Place Made Extraordinary History. He served for ten years on the board of directors for Cincinnati Public Radio and holds a PhD from Northwestern University.

Christopher Martin

Christopher R. Martin is a professor of digital journalism and former department head of the Department of Communication and Media at the University of Northern Iowa. He is author of two award-winning books on labor and the media: No Longer Newsworthy: How the Mainstream Media Abandoned the Working Class and Framed! Labor and the Corporate Media, both with Cornell University Press. He has written articles, book chapters, and reviews on journalism, televised sports, the Internet, and labor for several publications, including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, Culture, Sport, and Society, NiemanReports, and Perspectives on Politics. He is also on the editorial board of the Journal of Communication Inquiry, and a member of the board of Iowa Public Radio. Martin holds a Ph.D. from the University of Michigan and has also taught at Miami University.

Bettina Fabos

Bettina Fabos is a professor of visual communication and interactive digital studies at the University of Northern Iowa. She is the executive producer of the interactive web photo history Proud and Torn: A Visual Memoir of Hungarian History (proudandtorn.org); the cofounder of a public digital archive of Iowa family snapshots, Fortepan Iowa (fortepan.us); and a champion of the Creative Commons. Fabos has also written extensively about critical media literacy, Internet commercialization, the role of the Internet in education, and media representations of popular culture. Her work has been published in Visual Communication Quarterly, Library Trends, Review of Educational Research, and Harvard Educational Review and she has received numerous awards for her creative work. Fabos has also taught at Miami University and has a Ph.D. from the University of Iowa.

Ron Becker

RON BECKER is a professor of media and communication and strategic communication at Miami University. He is the author of Gay TV and Straight America (Rutgers University Press) and co-editor of Saturday Night Live and American TV (Indiana University Press). His work has also appeared in publications like The Craft of Criticism, The Television Studies Reader, How to Watch TV, Reading the Bromance, The Velvet Light Trap, Queer Studies in Media and Popular Culture, and Historical Journal of Film, Radio and Television. Becker holds a Ph.D. in Media and Cultural Studies from the University of Wisconsin-Madison.

Achieve for Media & Culture: Mass Communication in a Digital Age is an online learning system backed by extensive development and research. Proven to increase student engagement and boost performance. Achieve offers:

Access to the ebook to download, read and virtually annotate for a completely flexible experience.
Course and book-specific resources including adaptive quizzing to personalise the experience for students.
A grade book, assignable assessments with targeted feedback, insights and reporting, instructor resources - all with seamless integration options.
Integrated with iClicker so that instructors and students can benefit in class and remotely from an industry leading student response system.
Media Literacy Activities. Included in each chapter of Achieve, these activities encourage students to apply and practice their media literacy skills.
Video clips that extend and complement text content. A rich library of Achieve videos offers easy access to clips from movies, TV shows, interviews, and more.
Practical career advice. Achieve features a thoroughly updated new edition of Media Career Guide: Preparing for Jobs in the 21st Century, which is packed with practical information for students who are considering a major in the media industries.

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Media & Culture

An Introduction to Mass Communication

Fourteenth Edition

Publication Date: March 14, 2025

Paperback ISBN: 9781319339715

Pages: 576

Navigating Our Dynamic Digital World

Richard Campbell

Christopher Martin

Bettina Fabos

Ron Becker

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Media & Culture

An Introduction to Mass Communication Author(s): Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker Fourteenth Edition ©2025 Publication Date: March 14, 2025 Paperback ISBN: 9781319339715 Pages: 576

Navigating Our Dynamic Digital World

Navigating Our Dynamic Digital World

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An Introduction to Mass Communication

Fourteenth Edition

Publication Date: March 14, 2025

Paperback ISBN: 9781319339715

Pages: 576